Milestone · Healthcare & Life Sciences
Auric grows 5x in revenue, targets global expansion
By Startup Enthusiast ·
- Date
- Company
- AURIC
- What it does
- Science-backed Ayurvedic wellness brand
- Kind
- Milestone
What they do
AURIC sells modern Ayurvedic supplements for daily health issues like liver stress and bloating
What happened
The brand achieved ₹109.57 Cr revenue in FY25, nearly 5x the previous year, and turned EBITDA positive
Why it matters
It plans to launch 2-3 new products and strengthen subscriptions in North America and Europe
The details
- AURIC is a direct-to-consumer (D2C) brand that sells science-backed Ayurvedic formulations for daily use.
- The company's products address common health issues such as liver stress, bloating, constipation, and fatigue.
- Its product range includes effervescent supplements, herbal supplements, flavoured nuts, and herbal teas.
- Hero products are AURIC Liver Detox and Flush365, a bowel movement fixer.
- AURIC exports to 10+ countries including the US, UK, Australia, UAE, Saudi Arabia, South Africa, and Singapore.
- The company uses a decentralised manufacturing model with certified third-party facilities in Jaipur and Surat.
- About 90% of sales come from D2C platforms and global marketplaces.
- Roughly 50% of revenue comes from overseas markets.
The bigger picture
- India's Ayurvedic market was valued at $8.1 Bn in 2024 and is projected to reach $22.4 Bn by 2030.
- There is a rising consumer preference for natural wellness and ecommerce expansion.
- Traditional Ayurvedic formats feel dated, while modern supplements often lack credibility, creating a gap AURIC fills.
About the business
- AURIC is a D2C brand offering science-backed Ayurvedic formulations for daily use.
- Products address liver stress, bloating, constipation, and fatigue.
- Categories include effervescent supplements, herbal supplements, flavoured nuts, and herbal teas.
- Hero SKUs are AURIC Liver Detox and Flush365 (bowel movement fixer).
- Exports to 10+ countries: US, UK, Australia, UAE, Saudi Arabia, South Africa, Singapore.
- Manufacturing uses a decentralised model with certified third-party facilities in Jaipur and Surat.
- Sales: ~90% via D2C platforms and global marketplaces.
- Revenue: ~50% from overseas markets.
What happens next
- Launch 2-3 new hero SKUs in the next 12-18 months.
- Solidify the subscription model in North America and the EU.
- Long-term goal: become category leader in daily preventive wellness and scale portfolio to reduce single-product reliance.
Founders
- Deepak Agarwal, Founder