Launch · Commerce & Consumer Brands

Astrotalk Store launches dedicated gemstones platform and receives additional ₹40 crore investment

By Startup Enthusiast · 3 August 2026

What they do

Astrotalk Store sells spiritual and wellness products such as Rudraksha, Pyrite, crystal jewellery, zodiac bracelets, Vastu products, and yantras

The company launched a dedicated platform for gemstones with lab certification, astrological consultation, and a replacement policy

Astrotalk Store received an additional ₹40 crore investment to scale inventory, strengthen its supply chain, and expand product categories

Astrotalk Store, the e-commerce arm of Astrotalk, has launched a dedicated platform for gemstones with lab certification, astrological consultation, and a replacement policy.
The company claims a daily GMV run rate of around ₹1 crore and processed 1.6 million orders in 2025.
Astrotalk Store sells spiritual and wellness products such as Rudraksha, Pyrite, crystal jewellery, zodiac bracelets, Vastu products, and yantras.
The platform aims to build customer trust in the gemstone category by addressing fragmentation and lack of transparency in sourcing and certification.
The company added more than 30 products every month across categories and plans to add another 500 products by FY27.
Astrotalk Store received an additional ₹40 crore investment to scale inventory, strengthen its supply chain, and expand product categories.
The company had previously announced that its e-commerce vertical generated more than ₹140 crore in revenue in 2025 and was operating at an annualised revenue run rate of over ₹200 crore.

The gemstone category is fragmented due to limited transparency around sourcing and certification.
Astrotalk Store aims to build customer trust in the category by offering lab-certified gemstones and a replacement policy.
The company has focused on sourcing, merchandising, and new product launches over the past year.

Astrotalk Store is an e-commerce platform selling spiritual and wellness products such as Rudraksha, Pyrite, crystal jewellery, zodiac bracelets, Vastu products, and yantras.
The company offers a wide range of products, including over 300 SKUs, and plans to add another 500 products by FY27.
The platform provides lab-certified gemstones, astrological consultation, and a replacement policy to build customer trust.
Astrotalk Store operates an online marketplace for spiritual commerce, offering products such as Karungali, Rudraksha, Pyrite, and crystal jewellery.

Astrotalk Store plans to add another 500 products by FY27.
The company aims to expand its presence in the spiritual products segment with the dedicated gemstones platform.