Funding · Enterprise Software & IT

Assiduus Global raises $25 Mn in pre-Series B round led by Bajaj FinServ

By Startup Enthusiast · 19 March 2026

Date: 19 March 2026
Company: Assiduus Global
What it does: AI-led SaaS for digital commerce
Kind: Funding
Amount: $25 Mn
Stage: pre-Series B
Founded: 2018
Sector: Enterprise Software & IT

What they do

Assiduus Global is an AI-led SaaS startup that helps ecommerce companies with web and mobile app development, cloud infrastructure, data analytics, and…

What happened

The company raised $25 Mn in a pre-Series B round led by Bajaj FinServ, with participation from Uncorrelated Ventures, Aaruda Technology Fund, and others

Why it matters

The funds will be used to strengthen AI and data capabilities, expand globally, and deepen partnerships with enterprise and government stakeholders

The details

Assiduus Global raised $25 million in a pre-Series B funding round led by Bajaj FinServ.
Uncorrelated Ventures, Aaruda Technology Fund, and Vikash Agarwal of the Rupa Family Office also participated in the round.
The company plans to use the funds to strengthen its AI and data capabilities, including predictive demand, pricing intelligence, and working-capital optimisation.
It also aims to expand globally into the Middle East, Europe, and Asia-Pacific, with Oman as a strategic regional hub.
Assiduus will deepen enterprise, sovereign, and government partnerships to support global trade ecosystems.

The bigger picture

Assiduus has quadrupled its revenue and tripled its valuation since its previous funding round.
It has been PAT positive for seven years, indicating strong financial performance.
The Indian ecommerce market is expected to grow to $400 billion by 2030, creating significant opportunities for Assiduus.
Its platform integrates with 18 global marketplaces, including Amazon, Walmart, Shopify, and Flipkart.

About the business

Assiduus Global is an AI-led SaaS startup that helps brands launch, scale, and grow across global ecommerce marketplaces.
It provides end-to-end cross-border distribution, supply chain management, fulfillment, compliance, and real-time performance intelligence.
The company offers warehouse and order management systems that streamline and automate workflows.
It also provides global shipping integration through its B2B platform.
Assiduus has partnered with over 150 enterprise brands across 20 countries.

What happens next

Assiduus plans to expand into the Middle East, Europe, and Asia-Pacific regions.
It will strengthen enterprise, sovereign, and government partnerships.
The company will focus on AI and data capabilities to improve predictive demand and pricing intelligence.

The deal

Type: funding

Investors

Bajaj FinServ (lead) — Indian financial services company
Uncorrelated Ventures (investor) — Venture capital firm
Aaruda Technology Fund (investor) — Technology-focused investment fund
Vikash Agarwal (Rupa Family Office) (investor) — Family office investor

Founders

Somdutta Singh, Founder and CEO

About Assiduus Global

Product: Middleware platform that helps brands launch, scale and grow across global e-commerce marketplaces
Customers: Enterprise brands seeking to expand globally across multiple online marketplaces
How it makes money: B2B SaaS platform providing cross-border distribution and supply chain management services
What sets it apart: Integrates with 18+ global marketplaces and quick commerce platforms; AI-driven solutions for demand forecasting and pricing intelligence
Operations: Operates a technology-led platform with warehousing and fulfillment infrastructure across 20 countries

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