Stake sale · Commerce & Consumer Brands

Actress Anushka Sharma buys stake in Agilitas Sports

What they do

Agilitas Sports makes sports shoes and clothes through its own factories

Anushka Sharma bought a minority stake and will co-create yoga wear for One8

Virat Kohli invested Rs 40 crore in 2025 as part of a partnership that included acquiring the One8 brand

Actress Anushka Sharma has acquired a minority stake in Agilitas Sports.
The investment amount was not disclosed by the company to the public.
Sharma partners with Agilitas to develop a new yoga-wear range.
This collection will be launched under the One8 brand owned by Agilitas.
Sharma acts as an investor and co-creator for this specific product line.
Actor Virat Kohli is also a co-investor and business partner in the firm.
Kohli joined the company in 2025 following his exit from a long-term sponsorship.
One8 brand was acquired by Agilitas as part of the partnership agreement with Kohli.

Kohli's investment followed the end of his eight-year sponsorship with Puma India.
That previous sponsorship deal was valued at approximately Rs 110 crore.
Sharma's entry adds celebrity credibility to the growing Indian sports apparel market.
The deal highlights the trend of celebrities becoming equity partners in startups.

Agilitas Sports was founded in 2023 by former executives from Puma India.
The company operates in sports footwear, apparel, manufacturing, and brand development.
It runs a vertically integrated model controlling production and retail channels.
Operations include direct-to-consumer (DTC) retail alongside other sales channels.
Founders Abhishek Ganguly, Atul Bajaj, and Amit Prabhu lead the strategic vision.
Ganguly serves as CEO while Bajaj and Prabhu support core operations.
The firm focuses on building strong domestic brands through integrated supply chains.

Anushka Sharma (buyer) — Bollywood actress investing in sports apparel and co-creating products.
Virat Kohli (existing) — Cricket star who invested approx Rs 40 crore in 2025.

Product: Sports footwear, apparel and accessories designed for performance and lifestyle across multiple categories
Customers: Indian athletes, fitness enthusiasts and lifestyle consumers seeking premium performance and fashionable sportswear
How it makes money: Vertically integrated D2C and retail model covering design, manufacturing, distribution and direct consumer channels
What sets it apart: Vertically integrated control with manufacturing acquisition enabling product development and retail expansion