Analysis · Commerce & Consumer Brands

Aadvik Foods expands to pet brand and new categories

By Startup Enthusiast · 10 June 2026

What they do

Aadvik Foods sells functional wellness items made from camel and goat milk

The company is bootstrapped and plans to launch a pet brand called Hye Pets

It seeks investors who value its mission to support pastoral communities and conservation

Hitesh Rathi founded Aadvik Foods with roots in Bikaner.
The company draws inspiration from international demand research in the US and Middle East.
Aadvik Foods positions its products as functional wellness items bridging heritage and modern health trends.
The business aims to create a win-win system for farmers, pastoralists, and consumers.
It supports pastoral communities and contributes to camel conservation efforts.
Distribution covers India and global e-commerce platforms like Amazon US, Walmart, and eBay.
Marketing relies on social media, Google Ads, exhibitions, and direct consumer education.
The company was initially bootstrapped using founders' savings while keeping expenses lean.

The startup moves toward owning a factory to improve quality control and consistency.
It explores new categories including nutraceutical products for humans.
The founder seeks investors who understand the mission beyond just the commercial story.

Aadvik Foods produces camel milk derivatives and goat milk products.
These items are positioned as functional wellness and FMCG goods.
The distribution network includes physical presence in India and online sales globally.
Key sales channels include Amazon US, Walmart, and eBay.
Marketing strategies involve social media campaigns and Google advertising.
Exhibitions and direct outreach are used to educate consumers about product benefits.
The company is transitioning to own its factory for better quality assurance.
Future expansions include launching a dedicated pet brand named Hye Pets.
New product lines may include nutraceuticals targeting human health needs.

The company plans to launch the pet brand 'Hye Pets'.
It is exploring new categories such as human nutraceutical products.
Hitesh Rathi is seeking investors who value the social mission over pure commerce.