Layoffs · Commerce & Consumer Brands

91Trucks fires 30% workforce, exits South and Central India markets

By Startup Enthusiast · 22 June 2026

Date: 22 June 2026
Company: 91Trucks
What it does: commercial vehicle marketplace
Kind: Layoffs
Founded: 2022
Sector: Commerce & Consumer Brands

What they do

91Trucks is a commercial vehicle marketplace that connects buyers with authorised dealers and manufacturers for trucks, buses, and three-wheelers

What happened

The company laid off 30% of its workforce and exited the South and Central Indian markets, focusing instead on North India

Why it matters

The restructuring followed slower-than-expected growth and challenges in the commercial vehicle sector, including cautious spending by transport operators…

The details

91Trucks has laid off 30% of its workforce and exited the South and Central Indian markets, focusing on North India.
Siddharth Sharma, co-founder and CEO, confirmed the restructuring impacted about 30% of the workforce, leaving the company with over 200 employees.
The company has shut down nearly two dozen stores, with most closures in southern India and parts of Madhya Pradesh.
91Trucks plans to expand its presence in North India through partnerships with two leading dealerships.
The decision to exit certain markets was driven by operational complexities and slower-than-expected growth in the commercial vehicle sector.

The bigger picture

The commercial vehicle market in India is growing at a CAGR of 5.03%, but demand has softened due to macroeconomic conditions and rising fuel prices.
Transport operators are cautious with spending due to high diesel and petrol prices, affecting vehicle purchases.
The startup had acquired Motorfloor and Trucksfloor earlier this year to expand its commercial vehicle ecosystem, but this did not offset the slowdown in growth.
Several startups in the automotive and mobility sectors are facing similar challenges, including muted demand and tighter funding conditions.

About the business

91Trucks operates a digital marketplace and review platform for commercial vehicles, including trucks, buses, and three-wheelers.
The platform helps buyers discover vehicles and connect with authorised dealers and manufacturers across the country.
It also facilitates financing solutions through partnerships with NBFCs.
The company competes with platforms like CarDekho’s TruckDekho.com, Re-Al, and Droom.
It has launched specialised platforms such as 91infra and 91tractors for construction vehicles and tractors.

What happens next

91Trucks plans to expand its presence in North India through partnerships with two leading dealerships.
The company will focus on strengthening its commercial vehicle ecosystem and pursuing strategic partnerships.

The deal

Type: layoff

Investors

Arkam Ventures (investor) — Venture capital firm that invested in 91Trucks in May 2025.
Titan Capital (investor) — Venture capital firm that invested in 91Trucks in May 2025.
Sparrow Capital (investor) — Venture capital firm that invested in 91Trucks in May 2025.
India Accelerator (investor) — Venture capital firm that invested in 91Trucks in May 2025.

Founders

Siddharth Sharma, co-founder and CEO
Abhishek Gautam, co-founder
Vikas Sharma, co-founder

About 91Trucks

Product: Phygital marketplace offering vehicle discovery, financing, insurance, fitness checks, RTO transfers, and affordable service infrastructure
Customers: Small fleet owners and first-time buyers of commercial vehicles including trucks, buses, and three-wheelers
How it makes money: B2C marketplace combining online platform with offline retail presence for commercial vehicle sales and services
What sets it apart: Phygital model addressing 55% of CV market (small vehicles), 8x revenue growth in two years, AI-enabled operations

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