Partnership · Financial Services

5paisa partners OpenAI to bring AI to trading

By Startup Enthusiast · 20 July 2026

What they do

5paisa Capital is a discount brokerage that offers investing and trading services

It has partnered with OpenAI to add personalised insights, AI-driven advisory, and decision-making help for retail investors

In the next phase, users will be able to trade and invest inside ChatGPT, making 5paisa the first brokerage to offer this

5paisa Capital has partnered with OpenAI to bring artificial intelligence to its investing and trading services.
The AI features will include personalised insights, AI-driven advisory, and decision-making help for retail investors.
5paisa will use OpenAI technology to help customers spot investment opportunities, grasp market trends, review portfolios, and make better decisions.
In the next phase, 5paisa services will be accessible inside ChatGPT, letting users trade and invest via conversational AI.
5paisa claims it is the first brokerage to offer its services within ChatGPT; this claim is unverified.
MD and CEO Gaurav Seth said the partnership aims for intuitive, personalised, informed investing with investor control.

5paisa Capital is a discount brokerage that offers online trading and investing services.
It provides a platform for retail investors to trade in stocks, derivatives, mutual funds, and IPOs.
The company makes money through brokerage fees and other transaction-based charges.
It operates primarily in India and competes with other discount brokerages like Zerodha and Upstox.

5paisa plans to roll out AI features for personalised insights and advisory.
It will integrate its services into ChatGPT so users can trade via conversational AI.