Snitch vs The Souled Store vs Bonkers Corner: revenue, valuation and funding compared

By Abha Lohia, Editor · Updated 8 November 2026

Snitch, The Souled Store and Bonkers Corner are the three Indian fashion brands people most often compare online: all three started as direct-to-consumer labels selling graphic tees and casual wear to shoppers in their late teens and twenties, and all three have since opened their own stores. The question behind most searches is simple: which one is biggest, and which one actually makes money.

The honest answer needs the years kept apart. Snitch has reported its FY26 numbers, The Souled Store's latest full year is FY25, and Bonkers Corner's revenue for FY25 is reported differently by different outlets, so its table row shows the FY24 figure that the reports agree on. Every number on this page comes from the three companies' StopDown profiles, which link each figure to the filing or statement behind it.

Side by side

Scale

Snitch is the largest of the three by a wide margin. Its revenue from operations grew about 68% in FY26, and it now sells through its website, app, marketplaces, quick commerce apps and 142 of its own stores. The Souled Store, the oldest of the three, built a different business: licensed pop-culture clothing, where the brand pays for the right to print characters and bands on its products, which supports higher prices but adds licence costs. Its FY25 revenue grew 37%.

Bonkers Corner is the youngest and smallest. It makes its clothes in its own facility in Thane, which lets it put out new designs quickly, and in FY25 about 60% of its sales were online, about 35% came from its 22 stores and the rest from marketplaces. Entrackr put its FY25 operating revenue at about ₹123 crore; because other reports differ, the table shows FY24, when its revenue was just under ₹100 crore.

Money

Profit tells a different story from revenue. The Souled Store has been profitable since FY24, although its profit fell in FY25 as it spent on stores and on the Redwolf acquisition. Bonkers Corner reported a small profit in FY25. Snitch was profitable in FY24, close to breakeven in FY25 and loss-making in FY26: it spent on stores, marketing and quick commerce to grow faster than the other two.

The valuations follow the revenue ranking. Snitch was valued at about ₹2,500 crore when 360 ONE Asset led its Series B in June 2025. The Souled Store's last disclosed valuation was about ₹1,500 crore, and in September 2026 it was reported to be in talks for a new round, largely a secondary sale, at a far higher number; talks are not counted here until they close. Bonkers Corner's Series A in March 2026, led by India SME Investments, valued it at roughly ₹430 crore according to estimates at the time.

Where they are heading

Snitch is widening the brand: it bought the women's label Berrylush in August 2026, entered quick commerce in October 2025 and added a resale feature for used Snitch clothes. The Souled Store is consolidating its niche, having bought the rival pop-culture brand Redwolf in April 2025, and has said it plans a launch in the Middle East; actor and cricketer investors have joined its cap table. Bonkers Corner has its first institutional money to spend and is adding stores, with most of its sales still online.

The numbers behind the table

Snitch: revenue and profit by year

The Souled Store: revenue and profit by year

Bonkers Corner: revenue and profit by year

Snitch: funding rounds

The Souled Store: funding rounds

Bonkers Corner: funding rounds

Every figure on this page comes from the companies' StopDown profiles, which list the filing or statement behind each number: Snitch, The Souled Store, Bonkers Corner. Revenue is revenue from operations unless the note says otherwise; valuations are as disclosed at a round or by the company; nothing here is investment advice. How StopDown counts.