Snitch vs Bewakoof vs The Souled Store: revenue, valuation and funding compared

By Abha Lohia, Editor · Updated 8 November 2026

Snitch, Bewakoof and The Souled Store are three Indian online-first fashion brands that shoppers in their late teens and twenties often weigh against each other. All three sell casual clothing, mostly T-shirts and everyday wear, through their own websites and apps, and all three have moved into physical stores. Snitch is a Bengaluru menswear brand started in 2020, Bewakoof is a Mumbai label founded in 2012 and now owned by Aditya Birla's TMRW, and The Souled Store is a Mumbai brand from 2013 that sells licensed pop-culture clothing.

The years differ, so they are kept apart here. Snitch's latest numbers are for FY26, Bewakoof's latest revenue and loss are for FY26, and The Souled Store's latest full year is FY25. Every number on this page comes from the three companies' StopDown profiles, which tie each figure to the report behind it.

Side by side

Scale

By revenue, Snitch is the largest. Its revenue from operations was ₹835 crore in FY26, up about 68% from ₹498 crore in FY25, and it sells through its site, app, marketplaces, quick commerce and 142 stores. The Souled Store reported ₹492 crore in FY25, up 37% from ₹360 crore in FY24, selling online and in its own stores. Its business rests on licences for film, series and character merchandise.

Bewakoof is the smallest of the three on the latest numbers, with operating revenue of ₹243 crore in FY26, up 40.5%. That is still above its FY22 revenue of ₹160.46 crore. Its profile does not give a FY25 revenue figure, so none is shown for that year. It opened its first physical store in Pune in January 2025, and ABFRL, through TMRW, held 99.03% of it as of June 2026.

Money

On profit, only The Souled Store is in the black in its latest year. It made about ₹11 crore in FY25, down from ₹18.2 crore in FY24, which was its first profitable year. Snitch reported a net loss of ₹27 crore in FY26 after a loss of ₹1.7 crore in FY25 and a profit of ₹4 crore in FY24. Bewakoof lost ₹87.4 crore in FY26, a loss that widened 19%, after a loss of ₹73.2 crore in FY25.

Snitch's valuation was about ₹2,500 crore after its June 2025 Series B of about ₹340 crore, led by 360 ONE Asset. The Souled Store's previous valuation was ₹1,500 crore; in September 2026 Economic Times reported talks to raise ₹400 to 500 crore at ₹4,000 to ₹5,000 crore, and those talks are a report, not a closed round. Bewakoof has no current valuation in its profile. It raised ₹80 crore in 2019, ₹30 crore in March 2021 and ₹60 crore in August 2021, and TMRW bought control in December 2022 for about ₹200 crore.

Where they are heading

Snitch is widening its range: it bought the women's label Berrylush in August 2026, entered quick commerce in October 2025 and added a resale feature called Relove. The Souled Store bought the pop-culture brand Redwolf in April 2025, plans a Middle East launch and has added actors and cricketers as investors. Bewakoof's founder CEO Prabhkiran Singh stepped down after 14 years, announced in February 2026, and the company has tied up with Google Cloud on AI-made custom fashion.

The numbers behind the table

Snitch: revenue and profit by year

Bewakoof: revenue and profit by year

The Souled Store: revenue and profit by year

Snitch: funding rounds

Bewakoof: funding rounds

The Souled Store: funding rounds

Every figure on this page comes from the companies' StopDown profiles, which list the filing or statement behind each number: Snitch, Bewakoof, The Souled Store. Revenue is revenue from operations unless the note says otherwise; valuations are as disclosed at a round or by the company; nothing here is investment advice. How StopDown counts.