Zivame
D2C lingerie brandZivame key facts
Timeline
The short version
- Zivame sells bras, sleepwear, shapewear and athleisure, mostly under its own labels. Inc42
- Richa Kar and Kapil Karekar started the company in 2011. Inc42
- It began as a marketplace for other brands, then launched private labels in 2013 and made them central by 2016. Inc42
- Reliance Retail bought Zivame in 2020 for around $16 million. Inc42
- It runs more than 170 stores and sells through its own site, marketplaces and Reliance counters. Inc42
- Its Fitcode tool suggests a bra size from 10 questions, with no measuring. Inc42
Products
People
Questions people ask about Zivame
Who owns Zivame?
Reliance Retail bought Zivame in 2020 for around $16 million, so it is now part of the Reliance retail business. It was started in 2011 by Richa Kar and Kapil Karekar and has since grown to more than 170 stores across India, per Inc42's 2026 report. Inc42
Who founded Zivame?
Richa Kar and Kapil Karekar founded Zivame in 2011 as an online lingerie business. It began by stocking other brands before moving into its own labels from 2013. Inc42
What does Zivame sell?
Zivame sells bras, sleepwear, shapewear and athleisure, largely under its own labels. In 2026 it sold through its own stores, its website, marketplaces and Reliance counters, and offers a sizing tool called Fitcode. Inc42
Every line links to the article it came from, written in our own words. Not investment advice. Profile updated 2026-11-08.
Stories cover its acquisition news. Sectors: Commerce & Consumer Brands.
The founders
Richa Kar
Co-founder- Co-founded Zivame in 2011.
Kapil Karekar
Co-founder- Co-founded Zivame in 2011.
Who put in money
Up against
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