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Analysis · Enterprise Software & IT

Zoom study reveals AI expectations and gaps in India

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Date
Company
Zoom
What it does
Video communications and collaboration platform
Kind
Analysis
Sector
Enterprise Software & IT

What they do

Zoom conducted a study on India's AI Natives, young users who expect fast and efficient AI service. 68% of respondents want AI to deliver faster service,…

The details

  • Zoom published a study on India's AI Natives, young users who expect fast and efficient AI service.
  • 68% of respondents expect AI to deliver faster and more efficient service.
  • 52% of respondents find AI responses too generic or unhelpful.
  • 74% of AI natives still want the option to escalate to a human agent during customer interactions.
  • 71% of AI natives say AI helps with writing and editing, and 69% with data analysis.
  • CX leaders globally are moving beyond satisfaction scores to focus on effort as the truest measure of loyalty and performance in 2026.
  • AI will evolve from a supporting feature to a coordinating layer using a federated AI approach in 2026.
  • The Digital Personal Data Protection (DPDP) Act is reshaping trust and responsibility in AI.

The bigger picture

  • The study highlights a gap between AI expectations and actual user satisfaction in India.
  • Most young users still value human interaction despite embracing AI tools.
  • Organisations are consolidating workflows onto open platforms that integrate customer and employee engagement.
  • India's partner ecosystem of ISVs, integrators, and service providers is essential for specialised workflows and India-specific integrations.
  • Agentic AI will handle routine CX tasks like summarising interactions, updating systems, and coordinating follow-ups.

About the business

  • Zoom is a video communications and collaboration platform used globally.
  • It offers products like Zoom Meetings, Zoom Chat, Zoom Phone, and Zoom Rooms.
  • The company serves businesses, educational institutions, and individual users.
  • Zoom generates revenue through subscriptions and enterprise contracts.
  • It operates in over 190 countries and has a large partner ecosystem.

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