Launch · Commerce & Consumer Brands

ZONE launches as India's first premium kids' activewear brand

By Startup Enthusiast · 22 July 2026

What they do

ZONE makes premium activewear for children aged 7–14 years

The brand was co-founded by sisters Archana Khosla Burman and Niharika Khosla Sehgal

It fills a gap as no other Indian brand focuses solely on kids' activewear

ZONE is India's first premium activewear brand exclusively for children aged 7–14 years.
The brand was co-founded by sisters Archana Khosla Burman and Niharika Khosla Sehgal.
ZONE's garments are lightweight, breathable, flexible, and durable for sports and everyday movement.
The design process is based on observing how children naturally move to enable unrestricted movement.
Fabrics are moisture-managing, breathable, soft on skin, and selected for longevity.
The brand targets parents seeking purpose-built activewear for children, not just fashion.
ZONE differentiates itself by focusing solely on children's activewear, not as an extension of an existing fashion label.

No premium brand dedicated to children's activewear existed in India before ZONE.
Children are participating in sports more, and parents now prioritise fabric quality, durability, and comfort.
Existing products in the market are scaled-down adult sportswear, not designed for children's needs.

ZONE makes premium activewear for children aged 7–14 years.
Products are designed for sports, outdoor activities, fitness classes, and everyday movement.
Garments are lightweight, breathable, flexible, and durable.
Fabrics are moisture-managing, breathable, and soft on skin.
The brand focuses on durability to reduce replacement frequency.
The brand's philosophy is that premium means exceptional quality and thoughtful design, not just premium pricing.