Launch · Enterprise Software & IT
Wera Foods expands direct presence in restaurant billing
By Startup Enthusiast ·
- Date
- Company
- Wera Foods
- What it does
- Restaurant operating system and POS software
- Kind
- Launch
- Stage
- growth
- Founded
- 2015
- Sector
- Enterprise Software & IT
What they do
Wera Foods provides a comprehensive restaurant operating system including point-of-sale (POS), inventory management, online ordering, and CRM tools for…
What happened
The company is shifting its strategy to offer billing and ERP products directly to restaurants after years of focusing on middleware and aggregator integrations
Why it matters
This move signals a transition from a partner-led model to a direct-to-restaurant approach, supported by new talent acquisitions and a focus on industry…
The details
- Wera Foods is expanding its direct presence in the point-of-sale (POS) and restaurant billing market.
- The company is actively recruiting experienced talent from the POS industry to support this strategic shift.
- Wera Foods previously focused on middleware and API integrations between POS systems and food aggregators.
- The firm is now prioritizing its own billing and ERP products for direct sale to restaurant operators.
- Founder Kailash Chavan plans to increase the company's industry visibility through podcasts and debate-led formats.
- The company aims to save time and reduce experimentation costs by leveraging its buying experience strategy.
The bigger picture
- The company was founded in 2015 and initially operated as an aggregator before moving into technology services.
- Wera Foods has been developing its own POS capabilities since 2017.
- A 2023 investment from a Singapore-based firm supported the company's integration capabilities and international brand exploration.
- The company aims to compete more directly in the restaurant automation space, following the market education efforts of competitors like Petpooja.
About the business
- Wera Foods offers a complete restaurant operating system covering POS, online ordering, inventory, CRM, and loyalty programs.
- The company provides two main POS products: WERA Offline POS and WERA Online POS.
- Its online ordering solution allows restaurants to launch branded websites and apps to reduce aggregator commissions.
- The platform supports multi-outlet management, kitchen display systems, and table management for various food businesses.
- Wera Foods serves 4,500+ restaurants across India, including cafes, bakeries, and cloud kitchens.
- The company claims its solutions can reduce aggregator commissions by up to 30% for its clients.
What happens next
- The company intends to focus on the restaurant segment before considering retail as a future opportunity.
- Founder Kailash Chavan plans to participate in public conversations regarding hospitality and technology.
The deal
- Type
- investment
Investors
- Singapore-based company (investor) — A firm interested in Indian integration capabilities and technology services for international brands.
Founders
- Kailash Chavan, Founder
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