Launch · 21 October 2026WAULTSports brand activation platform
WAULT launches platform linking brands to sports venues
By Abha Lohia ·
- WAULT is a Mumbai platform founded by Amit Relan and Smita Jadhav to help brands reach people in sports and fitness spaces
- Brands get a single doorway into more than 2,000 gyms, courts and sports venues nationwide
- It aims to fix the scattered way brands now deal with venue operators one by one
What happened
- WAULT launched an access and activation platform.
- It links brands to 2,000+ sports and fitness venues.
- Brands no longer coordinate with each venue separately.
- It targets the active-lifestyle audience.
- Founders are Amit Relan and Smita Jadhav.
Why it matters
- India's fitness market is projected to grow from ₹16,200 Cr in 2024 to ₹37,700 Cr by 2030.
- Racquet sport participation has risen over 150% in two years.
- Venue access for brands is fragmented today.
The business
- WAULT is an aggregator for sports venues.
- Brands use it to run activations.
- It is based in Mumbai.
The founders
AR
Amit Relan
FounderSJ
Smita Jadhav
FounderIn numbers
2,000+Venues in network · 2026
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