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Funding · 21 October 2026Vectorial$3MAI behaviour simulation

Vectorial raises $3M to simulate user behaviour

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FundingSeedAI & Deep Tech
  • Vectorial builds AI tools that mimic how real people may respond to apps, online journeys and ad campaigns before they go live
  • The startup closed a $3 million round led by SenseAI Ventures, with several other funds and angel investors from large tech firms joining in
  • Its simulations cover about 2.5 million modelled people worldwide, and brands such as boAt and GoodRx already use them to test ideas

What happened

  • Vectorial raised $3 million in a round led by SenseAI Ventures.
  • The startup builds AI simulations of user behaviour.
  • Companies test product ideas without relying only on surveys and interviews.
  • It has modelled over 2.5 million people, 500,000 of them in India.
  • More than 30,000 simulations have been run so far.

Why it matters

  • Product research with real users is slow and costly, so simulated audiences can speed up decisions.
  • Customers say they run about 600 simulations a month, roughly 40 user studies.
  • The company claims its model predicts behaviour better than general-purpose language models.

The business

  • Vectorial sells a platform that simulates target audiences across web, mobile and AI apps.
  • Its SAPIENS model combines socio-demographic, psychographic and behavioural data.
  • Customers include boAt, GoodRx, Suki AI, Everkind and Concrete Software.
  • They work across healthcare, gaming and e-commerce.

The founders

TS

Taranveer Singh

Co-founder, CEO and CTO
in
RG

Rahul Garg

Co-founder
in
JK

Jasmine Kaur

Co-founder and COO

Who put in money

  • SenseAI Ventures Lead
  • Smilegate Participant
  • Berkeley SkyDeck Participant
  • Dent Capital Participant
  • Motus Ventures Participant
  • SUM Ventures Participant

In numbers

2.5 millionPeople modelled · 2026
30,000+Simulations run · 2026

Earlier rounds

  • $3M round led by SenseAI Ventures (Oct 2026)

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Terms in this story

  • Startup: A startup is a young company built to find a new way of doing something and to grow fast, usually by serving many customers at low extra cost. India's government also has a narrower legal definition that decides who gets scheme benefits.
  • Angel investor: An angel investor is a wealthy individual who puts their own money into a very young company, usually before it has steady revenue, in return for shares. In India, angels are often founders, executives or professionals who have built wealth and want to back the next generation.

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