Stake sale · Professional & Local Services
Kohli brothers acquire stake in Vault fitness chain
By Startup Enthusiast ·
- Date
- Company
- Vault
- What it does
- Premium franchise fitness chain
- Kind
- Stake sale
- Based in
- Delhi
- Founded
- 2023
What they do
Vault is a premium franchise-led fitness and wellness chain based in Delhi
What happened
Virat and Vikas Kohli acquired a combined 28% equity stake as strategic investors
Why it matters
The capital will accelerate national expansion into Tier III cities via franchise partners
The details
- Virat Kohli and Vikas Kohli have onboarded as strategic investors in Vault.
- The Kohli brothers acquired a combined 28% equity stake in the company.
- This investment marks a significant entry for the cricket star into the fitness sector.
- The funds will be used to accelerate the brand's national expansion strategy.
- Vault plans to grow its presence through a franchise partner-led growth model.
- The company aims to increase its operational footprint across various Indian cities.
- Mukesh Gogia founded the company in 2023 and continues to lead it.
- The deal signals strong confidence in the premium fitness market potential.
The bigger picture
- The expansion target includes increasing presence in Tier III cities to meet demand for organised premium fitness infrastructure.
- Tier III city expansion targets underserved markets with rising disposable incomes.
About the business
- Vault operates as a premium franchise-led fitness and wellness chain.
- The company offers strength training, functional fitness, recovery, and lifestyle wellness services.
- Equipment partners include Matrix, Torque USA, and Precor for strength and cardio.
- Hyperice is the dedicated recovery partner providing specialized recovery rooms.
- Club sizes range from approximately 6,000 sq ft to 25,000 sq ft.
- The headquarters are located in Delhi, serving as the central operational hub.
- Current presence includes Tier I and Tier II cities like Bengaluru and Hyderabad.
- The network serves over 30,000 members across its operational locations.
- The goal is to have more than 50 operational clubs by the end of the year.
What happens next
- Accelerate national expansion via franchise partner-led growth strategy.
- Increase presence in Tier III cities beyond current Tier I and II operations.
- Reach a target of more than 50 operational clubs by year-end.
The deal
- Type
- Stake Sale
Investors
- Virat Kohli (Strategic investor) — Indian international cricketer and global sports icon.
- Vikas Kohli (Strategic investor) — Brother of Virat Kohli and business associate.
Founders
- Mukesh Gogia, Founder
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