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Stake sale · Professional & Local Services

Kohli brothers acquire stake in Vault fitness chain

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Date
Company
Vault
What it does
Premium franchise fitness chain
Kind
Stake sale
Based in
Delhi
Founded
2023
Sector
Professional & Local Services

What they do

Vault is a premium franchise-led fitness and wellness chain based in Delhi

What happened

Virat and Vikas Kohli acquired a combined 28% equity stake as strategic investors

Why it matters

The capital will accelerate national expansion into Tier III cities via franchise partners

The details

  • Virat Kohli and Vikas Kohli have onboarded as strategic investors in Vault.
  • The Kohli brothers acquired a combined 28% equity stake in the company.
  • This investment marks a significant entry for the cricket star into the fitness sector.
  • The funds will be used to accelerate the brand's national expansion strategy.
  • Vault plans to grow its presence through a franchise partner-led growth model.
  • The company aims to increase its operational footprint across various Indian cities.
  • Mukesh Gogia founded the company in 2023 and continues to lead it.
  • The deal signals strong confidence in the premium fitness market potential.

The bigger picture

  • The expansion target includes increasing presence in Tier III cities to meet demand for organised premium fitness infrastructure.
  • Tier III city expansion targets underserved markets with rising disposable incomes.

About the business

  • Vault operates as a premium franchise-led fitness and wellness chain.
  • The company offers strength training, functional fitness, recovery, and lifestyle wellness services.
  • Equipment partners include Matrix, Torque USA, and Precor for strength and cardio.
  • Hyperice is the dedicated recovery partner providing specialized recovery rooms.
  • Club sizes range from approximately 6,000 sq ft to 25,000 sq ft.
  • The headquarters are located in Delhi, serving as the central operational hub.
  • Current presence includes Tier I and Tier II cities like Bengaluru and Hyderabad.
  • The network serves over 30,000 members across its operational locations.
  • The goal is to have more than 50 operational clubs by the end of the year.

What happens next

  • Accelerate national expansion via franchise partner-led growth strategy.
  • Increase presence in Tier III cities beyond current Tier I and II operations.
  • Reach a target of more than 50 operational clubs by year-end.

The deal

Type
Stake Sale

Investors

  • Virat Kohli (Strategic investor) — Indian international cricketer and global sports icon.
  • Vikas Kohli (Strategic investor) — Brother of Virat Kohli and business associate.

Founders

  • Mukesh Gogia, Founder

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