Acquisition · Agriculture & Food Systems

Unnati acquires Gramophone from Info Edge in INR 91.7 Cr deal

By Startup Enthusiast · 4 January 2026

What they do

Unnati is a digital platform helping retailers sell agricultural inputs to farmers

Unnati acquired Gramophone from Info Edge for INR 91.7 Cr via share swap and cash

The merger combines Unnati's distribution with Gramophone's farmer advisory services

Unnati is acquiring Gramophone from Info Edge through a complex transaction involving shares and cash.
Info Edge is transferring its stake in Gramophone to Unnati as part of this merger-led consolidation.
The total value of the Gramophone stake being transferred is INR 91.7 Cr according to multiple sources.
Info Edge is also making a direct cash investment of INR 35 Cr into Unnati.
Info Edge's subsidiary SIHL is selling 3.39 Lakh Gramophone shares to Unnati.
In return, Info Edge receives Unnati shares valued at INR 18,661 each plus additional equity.
Info Edge's aggregate stake in Unnati is projected to reach 20.53% after the cash infusion.
The transaction is expected to close within 90 days of the announcement.

This move consolidates Info Edge's holdings in the agri-tech sector under one entity.
It merges Unnati's B2B distribution network with Gramophone's direct-to-farmer commerce model.
The deal signals strategic alignment between major players in the Indian agriculture supply chain.

Unnati operates a digital platform enabling retailers to sell agricultural inputs to farmers.
Gramophone sells seeds, fertilizers, pesticides, and equipment to farmers and retailers directly.
Gramophone reported a turnover of INR 66.8 Cr in FY25 despite a significant decline.
Unnati reported revenue of INR 515 Cr in FY24 showing strong growth prior to recent losses.
Unnati has faced widening losses, reporting INR 469 Cr loss in FY24.
The combined entity aims to integrate financing capabilities with physical product distribution.