Funding · Agriculture & Food Systems

Unnati Agri raises ₹17 crore debt from Recur Club

By Startup Enthusiast · 23 June 2026

What they do

Unnati Agri is an integrated agri-input platform that helps farmers buy inputs and sell produce directly

It raised ₹17 crore in debt from Recur Club, an AI-native debt platform for startups and SMEs

The debt will fund seasonal working capital, inventory, and distribution expansion ahead of a planned equity raise

Unnati Agri raised ₹17 crore in debt from Recur Club, an AI-native debt platform for startups and SMEs.
The debt will be used for seasonal working capital, inventory procurement, and distribution expansion.
The company is targeting an equity raise of approximately $30-35 million in the second half of 2026.
Unnati Agri also aims for an IPO within three to four years.
Last year (2025), Unnati Agri acquired Gramophone, combining its wholesale distribution with Gramophone's farmer-facing digital platform.
The company's Unnati Green initiative aims to accelerate adoption of sustainable agricultural products among farmers and retailers.

Sustainable agri-inputs currently make up 35-40% of total sales, and the company targets increasing this share to 66% within two to three years.
Co-founder Amit Sinha said debt is the right instrument to scale without diluting equity ahead of the planned fundraise.
Recur Club co-founder Eklavya Gupta noted that Unnati has real distribution depth and direct farmer reach.

Unnati Agri is an integrated agri-input platform based in Noida.
It enables farmers to buy agri-inputs and sell produce directly to food processors and agribusinesses.
The company operates across the agri-input value chain: manufacturing, wholesale distribution, retail, and farmer engagement.
It also provides pre-harvest and post-harvest services and working capital credit to farmers.
99% of its revenue comes from agri-input purchase and produce sale transactions.
The Unnati Green initiative focuses on promoting sustainable agricultural products.

Product: Integrated platform spanning manufacturing, wholesale distribution, retail, and farmer engagement for agri-inputs; offers pre- and post-harvest services and working credit
Customers: Farmers purchasing agri-inputs and selling produce; food processors and agribusinesses as direct buyers
How it makes money: Generates 99% revenue from farmer transactions and agribusiness partnerships; financial services and working credit provide additional revenue
What sets it apart: Largest integrated reach in India's agri-input sector post-Gramophone merger; focus on sustainable product adoption (35-40% of sales, targeting 66% within 2-3 years)
Operations: Network of 20,000+ uStores reaching 3-5 million farmers; operates across agri-input value chain