Funding · Commerce & Consumer Brands

Typsy Beauty raises ₹20 crore from Saama Capital

By Startup Enthusiast · 5 August 2026

What they do

Typsy Beauty sells makeup and skincare products through online stores and physical shops

The company raised ₹20 crore led by Saama Capital to expand quick-commerce and retail presence

It plans to launch over ten new hybrid products and grow its Spritz fragrance range soon

Typsy Beauty announced a ₹20 crore funding round on 6 Aug 2026.
Saama Capital led the investment round for the Gurugram-based cosmetics brand.
Early backer Sanjay Kapoor participated in the funding round alongside the lead investor.
SRF Family Office also joined as a participant in this latest capital raise.
The funds will help Typsy expand its presence on quick-commerce platforms like Blinkit and Zepto.
Typsy plans to open more physical/offline retail stores to reach customers directly.
The company intends to launch hybrid skincare-makeup products as part of its product strategy.
A new Spritz fragrance range is being added to Typsy's existing product portfolio.

The Indian beauty market size was valued at $15.46 billion in 2025.
The market is forecasted to grow to $25.39 billion by 2034.
Typsy aims to capture growth by offering international quality at accessible Indian prices.
Expanding into quick-commerce helps the brand reach consumers who prefer fast delivery.

Typsy Beauty operates as a D2C cosmetics brand based in Gurugram.
The brand currently offers 27 stock-keeping units across multiple categories.
Product categories include lip, eye, face, and fragrance items.
Typsy sells through its own website and major marketplaces like Nykaa and Amazon.
The brand is also available on Myntra, Flipkart, Tira, Blinkit, and Zepto.
Typsy positions itself with formulations from global labs at affordable price points.
The company focuses on providing high-quality makeup suitable for the Indian consumer.

Saama Capital (lead) — Investment firm leading the funding round.
Sanjay Kapoor (participant) — Founder of Genesis Luxury and early backer of Typsy Beauty.
SRF Family Office (participant) — Family office participating in the funding round.

Product: International-grade makeup formulations across lip, eye, face and fragrance categories
Customers: Indian consumers seeking premium, international-quality cosmetics at accessible price points
How it makes money: Direct-to-consumer e-commerce through website and quick-commerce platforms, expanding into offline retail and physical stores
What sets it apart: International-grade formulations at premium price points in the ₹600-900 range, expanding into skincare-makeup hybrid products