Funding · Commerce & Consumer Brands

Truth and Hair raises Rs 5.4 crore seed round

By Startup Enthusiast · 30 July 2026

What they do

Truth and Hair is a Gurugram-based direct-to-consumer brand focused on texture-first hair care products

The company raised Rs 5.4 crore in a seed round led by Inflection Point Ventures with participation from Shark Tank India alum Varun Alagh

Funds will support product innovation and marketing expansion in a growing Indian hair care market valued at $5.85 billion

Truth and Hair has raised ₹5.4 crore in a new seed funding round.
The investment was led by Inflection Point Ventures (IPV), a Gurugram-based angel platform.
Varun Alagh, co-founder of Mamaearth and Shark Tank India Season 5 judge, participated in the deal.
This marks the first public funding event for the young startup founded in 2024.
Total capital raised by the company now stands at approximately $842,000.
Founders Saumya Alagh and Shailesh Singh retain full equity ownership as of early 2022 records.
The company plans to use the funds for product innovation and marketing expansion.
Distribution scaling is also a key priority for the upcoming growth phase.

The Indian hair care and styling market is projected to grow from $5.85 billion to $8.93 billion by 2029.
This represents a compound annual growth rate (CAGR) of 8.8% over five years.
Investors are betting on the niche of texture-first and scalp-science based formulations.
Participation from a Shark Tank India judge signals validation of the D2C model in this sector.

Truth and Hair operates as a direct-to-consumer (D2C) brand headquartered in Gurugram.
It sells specialized hair beauty and styling products directly to consumers online.
Key products include the Root Touch-Up Hair Mascara, 3-in-1 Curly Styler, and Flyaway Wand.
The brand positions itself around multi-hair-type formulas catering to straight, wavy, and curly hair.
Revenue for FY24 was ₹1.6 crore, down 25.8% from FY23’s ₹2.2 crore.
The company employs 16 people as of the latest available data.
Web traffic reached 84,680 visits in the last 30 days according to tracking sources.
The founders hold 100% equity as of March 2022, indicating tight control over the business.

The company will focus on product innovation using the new capital.
Marketing expansion is planned to reach more consumers across India.
Distribution scaling aims to improve product availability and logistics efficiency.

Inflection Point Ventures (lead) — A Gurugram-based angel investment platform.
Varun Alagh (co-lead) — Co-founder of Mamaearth and judge on Shark Tank India Season 5.

Product: Hair makeup and styling products including Root Touch-Up Hair Mascara, Curly Styler, and Flyaway Wand designed for multiple hair types
Customers: Consumers seeking hair beauty and styling solutions for straight, wavy, and curly hair textures
How it makes money: Direct-to-consumer D2C model with focus on science-led formulations and hair texture diversity
What sets it apart: Founded by trichologist with products formulated for multiple hair textures rather than single type
Operations: E-commerce and retail distribution with consumer education on hair texture and scalp health