NDude Labs leads $3M Series A in SuperMush
By Abha Lohia ·
- SuperMush is a US wellness brand founded in 2022, selling gummies built on functional mushrooms, nootropics and adaptogens, including Shilajit, Creatine and…
- India and US-based investor NDude Labs led a $3 million Series A round in the company
- The money goes to new products, formulations and customer support; stores stocking it have grown past 2,000, including over 1,000 Target outlets
What happened
- NDude Labs led a $3 million Series A.
- The brand is based in the US.
- Funds go to products and formulations.
- Team and customer support will also grow.
Why it matters
- SuperMush is now in 2,000+ US stores, including Target and Sprouts.
- Its Target footprint grew to 1,000+ stores over the past year.
- Next it wants growth in stores, its own website and online marketplaces.
The business
- Sells functional wellness products using nootropics, adaptogens and mushrooms.
- Range includes Shilajit, Creatine and Lion's Mane gummies.
- Also sells online through its site and Amazon.
- Founded in 2022.
The founders
Who put in money
- NDude Labs Lead investor — Healthcare and wellness investor across India and the US; recently backed Nutriventia.
In numbers
2,000+US retail stores · 2026
What happens next
- Expansion of products and sales channels.
Words to know
- Nootropics
- Supplements taken to support focus and memory.
Terms in this story
- Funding stage: Startups raise money in steps called funding stages: pre-seed, seed, Series A, B, C and later, ending in a stock-market listing or a sale. Each step is larger than the last and asks for more proof.
- Series A: Series A is usually the first large round a startup raises from venture capital funds, after it has shown that people want what it sells.
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