Policy · Commerce & Consumer Brands

Storia faces FSSAI scrutiny over misleading product claims

By Startup Enthusiast · 16 June 2026

What they do

Storia is a direct-to-consumer food brand that markets products with health-related claims

FSSAI has issued notices to Storia and other companies for allegedly misleading branding and product claims such as 'healthy', 'organic', and 'vegan'

Storia's product 'Storia Juice Pomegranate' was flagged for containing only 4% pomegranate juice concentrate, despite branding suggesting otherwise

FSSAI has issued notices to Storia and other D2C food brands for allegedly misleading product claims.
Storia is among 15 companies flagged for using terms like 'healthy', 'organic', and 'vegan' in a way that may mislead consumers.
The regulator is concerned that such claims could influence consumer choices by creating a false impression about the nutritional value or purity of the products.
Storia Juice Pomegranate was specifically called out for containing only 4% pomegranate juice concentrate, despite branding suggesting it is primarily pomegranate juice.
FSSAI has directed all the companies to comply with labelling and display regulations to prevent consumer deception.

FSSAI is cracking down on misleading health claims in the food industry to protect consumers from false impressions.
The regulator has taken similar actions against other brands like Two Brothers Organic Farms and The Health Factory for similar issues.

Storia is a direct-to-consumer (D2C) food brand that markets a range of products with health-related claims.
The company sells products such as juices, bread, and other food items that are marketed as 'healthy', 'organic', or 'vegan'.
Storia's marketing strategy includes using specific product names and claims that may influence consumer perceptions of the nutritional value of its products.
The company operates in the growing D2C food industry, which has seen increased scrutiny over health and safety claims.
Storia's products are sold directly to consumers, bypassing traditional retail channels.