Launch · Commerce & Consumer Brands

SkinInspired launches KidScreen sunscreen for kids

By Startup Enthusiast · 11 June 2025

What they do

SkinInspired makes clean, mineral-based skincare for Indian skin

It launched KidScreen, a 100% mineral sunscreen for kids and teens with SPF 50+ and PA++++

Most kids' sunscreens in India use chemical filters; KidScreen uses only GRASE-approved physical filters

SkinInspired launched KidScreen, a sunscreen made specifically for kids and teens.
KidScreen is 100% mineral, with SPF 50+ and PA++++ protection.
It uses 25% non-nano Zinc Oxide, a high concentration for Indian kids' sunscreens.
The sunscreen is water-resistant, sweat-resistant, fragrance-free, and leaves zero white-cast.
KidScreen is free from Oxybenzone, Octinoxate, Parabens, Phthalates, Sulfates, and Artificial Fragrances.
A review of top 10 baby sunscreens in India found most had SPF 30 or PA+++ and used chemical filters not GRASE-approved for children.

80% of lifetime sun exposure happens by age 18, and sunscreen prevents seven signs of skin damage.
Kids' skin is thinner and more sensitive; only physical sunscreen filters are GRASE-approved for children.
Most existing kids' sunscreens in India use chemical filters that are not GRASE-approved.

SkinInspired makes clean, mineral-based skincare for Indian skin.
Its bestsellers include Retinol Night Cream and Invi Shield 365 Body Sunscreen Spray, which is top-rated on Amazon India.
The company has 100,000+ loyal customers.
SkinInspired won the BEAUTY & YOU India 2024 Award and the Business Excellence Award 2025.

KidScreen is available at www.skininspired.in and will reach premium pharmacies and retail partners across India.

Product: D2C skincare brand
Customers: Consumers looking for active-ingredient and dermatologist-curated skincare products for acne, pigmentation, and aging.
How it makes money: Generates revenue through direct-to-consumer sales on its website and third-party e-commerce and quick commerce marketplaces.
What sets it apart: Develops clinically tested formulations with proprietary active blends in collaboration with more than 200 dermatologists.