StopDownOpen the app

Partnership · AI & Deep Tech

Sarvam AI partners with Maruti Suzuki to improve customer interactions with multilingual AI agents

By ·

Sarvam AI logo
Date
Company
Sarvam AI
What it does
AI platform for Indian languages
Kind
Partnership
Founded
2023
Sector
AI & Deep Tech

What they do

Sarvam AI is an AI platform focused on Indian languages, offering multilingual support for voice, text, and document processing

What happened

Sarvam AI has partnered with Maruti Suzuki to deploy generative AI agents that improve customer interactions across various touchpoints

Why it matters

This partnership is part of Maruti Suzuki's Incubation Programme, which supports early-stage startups working on innovative solutions for business challenges

The details

  • Sarvam AI has partnered with Maruti Suzuki India Limited to improve customer interactions using generative AI agents with multilingual support.
  • The partnership is part of the fifth cohort of the Maruti Suzuki Incubation Programme (MSIP), which identifies and supports early-stage startups.
  • Sarvam AI is one of five startups selected for the programme, which includes startups working on areas like battery recycling, workflow automation, and AI-driven brand visibility.
  • Sarvam AI's focus is on Indian languages, offering AI solutions such as voice agents, text-to-speech, speech-to-text, and document digitisation.
  • The partnership aims to deploy AI agents across various touchpoints to enhance customer engagement and operational efficiency for Maruti Suzuki.

The bigger picture

  • Maruti Suzuki has been working with startups for several years to co-create innovative solutions for real business challenges.
  • The Incubation Programme, run in partnership with NSRCEL, targets early-stage startups and provides mentorship and access to IIM Bangalore's ecosystem.
  • Sarvam AI's multilingual AI capabilities align with Maruti Suzuki's goal of improving customer experience across India's diverse linguistic landscape.

About the business

  • Sarvam AI is a full-stack sovereign AI platform built for India's languages, culture, and context.
  • The platform offers voice agents, text-to-speech, speech-to-text, and document digitisation services.
  • Sarvam AI provides REST API and Python SDK for developers to integrate AI capabilities into their products.
  • The platform is designed to run on private cloud, on-premise, or hybrid environments, ensuring data security and compliance.
  • Sarvam AI's models are trained on sovereign data and are optimized for Indian languages, offering high accuracy in transcription and translation.

The deal

Type
partnership

Founders

  • Sarvam AI, Company

About Sarvam AI

Product
Foundation models and agentic AI systems with voice capabilities and enterprise applications
Customers
Enterprise customers across finance, aviation, telecom and government sectors
How it makes money
SaaS and licensing model for AI models and enterprise AI applications
What sets it apart
India-built sovereign AI stack with focus on cost-effective deployment and localization

Read it as a card in the app

More on Sarvam AI

Everything on Sarvam AI →

Same day

All startup news on 29 June 2026 →