Rupeeflo targets GIFT City for revenue growth
By Abha Lohia ·
Rupeeflo: funding and every story →
- Rupeeflo, a Bengaluru fintech startup, builds the plumbing for banks and other Indian lenders to move money across borders
- GIFT City clients now give under 5% of revenue, and it wants that to reach 25-30% within a year
- The share could hit 40% if its new payments business takes off; annual recurring revenue is near $1.5 million
What happened
- Target 25-30% revenue from GIFT City.
- Moving beyond onboarding into payments.
- ARR is near $1.5 million.
Why it matters
- GIFT City is a key growth driver.
- Revenue and investors have doubled each quarter, it says.
- Payments could lift the share to 40%.
The business
- Rupeeflo builds cross-border infrastructure.
- Clients are Indian financial institutions.
The founders
In numbers
$1.5 millionARR · 2026
What happens next
- Launch payments business.
Terms in this story
- Startup: A startup is a young company built to find a new way of doing something and to grow fast, usually by serving many customers at low extra cost. India's government also has a narrower legal definition that decides who gets scheme benefits.
- ARR and MRR: Monthly recurring revenue (MRR) is the predictable subscription income a company earns each month, and annual recurring revenue (ARR) is that income expressed over a year. ARR is usually MRR multiplied by 12.
- GIFT City: GIFT City is a special financial zone in Gandhinagar, Gujarat, where banks, funds and exchanges deal in foreign currency under their own regulator. Startups meet it mostly through funds, overseas listing and fintech experiments.
- Fintech business model: Fintech startups make money in a handful of ways: charging a fee on each payment, earning interest on loans, taking a commission for selling financial products, or selling software to banks and businesses. Most successful companies combine two or three of these.
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