Funding · Mobility & Logistics

PumPumPum raises ₹18 crore in pre-Series A

By Startup Enthusiast · 12 January 2026

What they do

PumPumPum offers leasing and subscription for new, used, and electric vehicles

It raised ₹18 crore led by LC Nueva, with Mufin Green and Anupam Finserv

The company manages over 1,000 vehicles and targets ₹1,000 crore AUM in three years

PumPumPum raised ₹18 crore (about $2 million) in a pre-Series A round.
The round was led by LC Nueva, an existing investor.
Mufin Green Finance and Anupam Finserv participated in the round.
The company will use the funds to accelerate its asset-light fintech platform.
It plans to expand B2B2C employee leasing partnerships and strengthen OEM/dealer networks.
PumPumPum also aims to deepen its presence in metro cities and scale its tech, sales, and customer success teams.

Vehicle leasing penetration in India is under 5%, compared to over 30% in mature global markets.
The company has grown 70% year-on-year and crossed ₹100 crore in AUM.
It targets ₹1,000 crore AUM within three years.
The shift from CAPEX to OPEX-driven mobility models is gaining traction in India.

PumPumPum is a full-stack B2B and B2B2C corporate mobility solutions provider.
It evolved from used-car leasing to offer leasing across new, used, and electric vehicles.
Services include monthly car subscription with maintenance, repairs, and insurance.
Target customers are corporates, SMEs, MSMEs, fleet operators, young professionals, and small businesses.
It operates in Delhi NCR, Bengaluru, Hyderabad, Mumbai, and Chennai.
The company uses an asset-light, technology-first model with a proprietary fintech platform.
Its platform enables banks and NBFCs to deploy capital while PumPumPum manages the vehicle lifecycle.
IoT devices in cars collect driving behavior and health data for predictive maintenance.

LC Nueva (lead) — Existing investor; Sohil Chand is Chief Investment Officer.
Mufin Green Finance (participant) — Kapil Garg is a promoter of Mufin Green Finance Limited.
Anupam Finserv (participant)

Product: car leasing startup
Customers: Corporate clients, SMEs, MSMEs, fleet operators, and young working professionals.
How it makes money: Charges recurring subscription and lease payments covering vehicle usage along with bundled maintenance and insurance.
What sets it apart: Provides a full-stack, asset-light leasing technology platform supporting new, pre-owned, and electric passenger vehicles.