Marico lifts Plix stake to 84%

By Abha Lohia · 5 October 2026

◆What happened

• Marico bought a further 24.09% of Satiya Nutraceuticals, which owns Plix.
• The price was ₹1,012.03 crore, completed on 5 October.
• Marico now holds 84.09% on a fully diluted basis.
• The shares came from founders and their relatives or related entities.
• Plix's parent also owns a subsidiary called Juizo Advisory.

✦Why it matters

• Marico had first taken 60% and held a right to buy the rest.
• Total price for the 84.09% stake is ₹1,392 crore.
• The remaining 14.09% will be bought later at a price set at that time.

▣The business

• Plix sells wellness and personal care products.
• Items include gummies, superfood powders and effervescent tablets.
• It is run by Satiya Nutraceuticals Private Limited.

₹Who put in money

• Marico acquirer — Listed consumer goods company

→What happens next

• Remaining 14.09% to be bought by July 2027, at up to ₹592 crore base plus milestone payments.

?Words to know

Fully diluted

Counting all shares that could exist if options and convertibles were exercised.

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