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News · Agriculture & Food Systems

Planyt fails to get investment on Shark Tank India

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Date
Company
Planyt
What it does
Plant growth device maker
Kind
News
Based in
Vadodara
Founded
2021
Sector
Agriculture & Food Systems

What they do

Planyt makes a plant growth device using fogponics technology inspired by NASA systems

What happened

Founder Shubham Upadhyay asked ₹1.05 crore for 6.5% equity but all sharks declined

Why it matters

The company is pre-revenue after four years and its system costs ₹7.5 lakh per household

The details

  • Planyt pitched on Shark Tank India Season 5 but failed to secure any investment.
  • Founder Shubham Upadhyay asked for ₹1.05 crore in exchange for 6.5% equity, valuing the company at ₹16.15 crore.
  • All five sharks — Anupam Mittal, Aman Gupta, Namita Thapar, Amit Jain, and Ritesh Agarwal — declined to invest.
  • Anupam Mittal called the product 'shaukeen' and 'Ameeron k chochle', questioning its pricing versus the mission.
  • Aman Gupta told the founder, 'You're a proper delulu in doing this'.
  • Namita Thapar, Amit Jain, and Ritesh Agarwal advised the founder to reassess the business or shut it down.
  • Planyt exited the show without a deal.

The bigger picture

  • The company is pre-revenue after four years of operation.
  • It sold only 80 to 100 units at discounted prices.
  • The system requires 24x7 electricity and costs about ₹7.5 lakh per household.
  • The founder had received ₹10 lakh in government funding and earlier described himself as 'heavily funded'.

About the business

  • Planyt is based in Vadodara and develops a plant growth device.
  • The device uses patented fogponics technology inspired by NASA systems.
  • Fogponics is a method of growing plants with a nutrient-rich mist instead of soil.
  • The company has been operating since 2021 and is pre-revenue.
  • It sold 80 to 100 units at discounted prices.
  • The system requires 24x7 electricity to operate.
  • A household would need to spend about ₹7.5 lakh to purchase the system.

The deal

Type
other

Founders

  • Shubham Upadhyay, founder

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