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Analysis · Commerce & Consumer Brands

Pilgrim reports revenue growth for fiscal year 2025

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Date
Company
Pilgrim
What it does
D2C beauty brand with local manufacturing
Kind
Analysis
Founded
2019
Sector
Commerce & Consumer Brands

What they do

Pilgrim is a direct-to-consumer beauty brand that manufactures products locally in India

What happened

The company reported ₹408.3 Cr revenue for FY25, up 105% from the previous year

Why it matters

Pilgrim projects nearly ₹600 Cr revenue for FY26 as online sales drive growth

The details

  • Pilgrim reported ₹408.3 Cr revenue for fiscal year 2025.
  • This represents a 105% year-on-year increase in earnings.
  • The company projects nearly ₹600 Cr revenue for fiscal year 2026.
  • Online channels remain the primary cash generator for the business.
  • Offline stores contribute approximately 20% of total revenue.
  • The brand uses tighter consumer feedback loops to drive research and development.
  • Formulations are globally inspired but manufactured locally in India.
  • The omnichannel strategy has been active since 2023.

The bigger picture

  • Strong revenue growth highlights demand for locally made beauty products.
  • The shift to omnichannel distribution supports broader market reach.
  • Local manufacturing helps maintain competitive pricing and supply chain control.

About the business

  • Pilgrim sells personal care and beauty products directly to consumers.
  • Products are formulated with global inspiration but made in India.
  • Online sales generate the majority of the company's cash flow.
  • Offline retail outlets account for about one-fifth of total revenue.
  • Consumer feedback directly influences product research and development cycles.
  • Pricing strategies are adjusted based on real-time market data.
  • Marketing efforts are tailored to specific customer preferences and trends.
  • The brand operates an integrated online and offline sales network.
  • Local production ensures faster response to changing consumer demands.

What happens next

  • Pilgrim aims to achieve nearly ₹600 Cr in revenue for FY26.

About Pilgrim

Product
Over 90 SKUs across skincare, hair care, face care, fragrances, and colour cosmetics
Customers
Consumers seeking premium beauty and personal care products across India
How it makes money
D2C beauty brand with online profitability expanding to offline omnichannel presence
What sets it apart
Profitable online model with strong offline expansion and R&D capabilities

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