Partnership · Commerce & Consumer Brands
Paytm Mall to integrate BigBasket for grocery
By Startup Enthusiast ·
- Date
- Company
- Paytm Mall
- What it does
- E-commerce platform for small merchants
- Kind
- Partnership
What they do
Paytm Mall is an e-commerce platform that brings small merchants online
What happened
It plans to integrate BigBasket on its app to enter the grocery category
Why it matters
Alibaba is a common investor in both Paytm Mall and BigBasket
The details
- Paytm Mall plans to integrate BigBasket on its app to enter the grocery category.
- The platform follows an o2o (offline to online) strategy, focusing on bringing small merchants online.
- It targets unorganised markets in electronics, fashion, and FMCG (fast-moving consumer goods).
- Paytm Mall has a revenue-sharing partnership with Future Retail (Big Bazaar, fashion shops).
- The company targets $10 billion annualised GMV by the end of the current fiscal year.
- Paytm Mall is open to buying a stake in another retailer or selling a stake in itself if strategic alignment is needed.
- It declined to comment on media reports about buying a minority stake in Future Retail.
The bigger picture
- Grocery is a hot category; Flipkart and Amazon are also betting big on it.
- Amazon Now's overall daily shipment almost doubled in recent months.
- Amazon Prime Now's business grew over 250% since last year.
- Alibaba is a common investor in both Paytm Mall and BigBasket.
About the business
- Paytm Mall is an e-commerce platform owned by One97 Communications.
- It follows an offline-to-online (o2o) strategy, bringing small merchants online.
- It targets unorganised markets in electronics, fashion, and FMCG.
- It has a revenue-sharing partnership with Future Retail (Big Bazaar, fashion shops).
What happens next
- Integrate BigBasket on the Paytm Mall app.
- Open to buying or selling a stake for strategic alignment.
The deal
- Type
- partnership
Investors
- Alibaba (existing) — Common investor in both Paytm Mall and BigBasket.