Partnership · Professional & Local Services

Nom Nom Express partners with Farah Khan

By Startup Enthusiast · 15 January 2026

What they do

Nom Nom Express is a pan-Asian quick-service restaurant chain from Aspect Hospitality

It has partnered with filmmaker Farah Khan for a brand collaboration focused on authenticity

The chain has 55+ outlets and opened 50 in the past year across India

Nom Nom Express, a pan-Asian QSR brand from Aspect Hospitality, has partnered with filmmaker Farah Khan for a brand collaboration.
The collaboration focuses on authenticity and everyday food culture, not a traditional celebrity endorsement.
Farah Khan is known for her candid food content with home cook Dilip.
The partnership aims to highlight the brand's commitment to real, everyday Asian food.
Nom Nom Express has 55+ outlets across Mumbai, Pune, Navi Mumbai, and Hyderabad.
It launched 50 outlets in the past year across India.
The chain plans to deepen its presence in metro and emerging cities.

This collaboration signals a shift from traditional celebrity endorsements to more authentic, content-driven partnerships.
Farah Khan's food content with Dilip has a strong following, making her a relatable choice for a food brand.
The rapid expansion (50 outlets in a year) shows strong growth momentum for the brand.

Nom Nom Express is a pan-Asian quick-service restaurant (QSR) brand.
It is owned by Aspect Hospitality, whose managing director is Hitesh Keswani.
The menu includes Baos from ₹59, Soups and Fries at ₹79, and Dimsums and Meal Bowls from ₹99.
It operates 55+ outlets across Mumbai, Pune, Navi Mumbai, and Hyderabad.
The brand launched 50 outlets in the past year across India.
It plans to deepen its presence in metro and emerging cities.