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Shutdown · Consumer Internet & Media

Mohalla Tech shuts down Vibely after Apple removal

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Date
Company
Mohalla Tech
What it does
Social media and content platform
Kind
Shutdown
Sector
Consumer Internet & Media

What they do

Mohalla Tech runs short video platform Moj and video app QuickTV

What happened

It is shutting down Vibely, a social discovery app for private voice and video chats, after Apple removed it from the App Store

Why it matters

Vibely was an experiment that never scaled and contributed negligible revenue

The details

  • Mohalla Tech is shutting down Vibely across all channels, effective midnight June 9, 2026.
  • Mohalla Tech is shutting down Vibely across all channels, effective midnight June 9, 2026.
  • Apple flagged 'random or anonymous chat' on Vibely as the reason for removal.
  • Apple's updated Section 1.2 of App Store Review Guidelines requires apps with user-generated content to have adequate moderation tools and prohibits pornographic content, objectification, bullying, and threats.
  • A Vibely spokesperson said the company maintains stringent content moderation standards meeting or exceeding industry benchmarks.
  • The spokesperson also said the company intends to be among the most trustworthy builders as India's regulatory frameworks for digital formats evolve.

The bigger picture

  • Vibely was described by Mohalla Tech as an experiment to test trusted social interaction models and never scaled beyond the initial phase.
  • Vibely contributed a negligible share of Mohalla Tech's overall business and revenue.
  • Mohalla Tech's main business, ShareChat, cut its adjusted EBITDA loss by 72% to ₹219 Cr from ₹793 Cr year earlier.
  • ShareChat's operating revenue was largely flat at ₹723 Cr in FY26 vs ₹718 Cr in FY24.

About the business

  • QuickTV is subscription and ad-supported, focused on short-form storytelling and micro-dramas.
  • Vibely was a social discovery platform for one-on-one private voice and video interactions, launched in 2024.

The deal

Type
shutdown

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