Funding · Commerce & Consumer Brands
Moe Puppy raises ₹2 crore pre-seed round led by PedalStart
By Startup Enthusiast ·
- Date
- Company
- Moe Puppy
- What it does
- D2C pet care brand
- Kind
- Funding
- Amount
- ₹2 crore
- Stage
- pre-seed
- Based in
- Gurugram
- Founded
- 2023
What they do
Moe Puppy sells grooming and wellness products for pets through its website and online marketplaces
What happened
The company secured a ₹2 crore ($213.46K+) pre-seed investment from PedalStart and angel investors
Why it matters
It has served over 1 lakh customers with a 30% repeat rate since launching in 2023
The details
- Moe Puppy raised ₹2 crore in a pre-seed round of funding.
- PedalStart led the investment round for the Gurugram-based startup.
- Jindagi Live Angel Fund participated as an investor alongside other angels.
- This is the company's first institutional fundraise since it was founded in 2023.
- Prior to this round, Moe Puppy operated on a bootstrapped model.
- The funds will support research, branding, and supply chain improvements.
- Manish Paul serves as the Co-Founder and CEO of the brand.
- Gourav Dudeja is also listed as a Co-Founder of the company.
The bigger picture
- Moe Puppy differentiates itself as a made-in-India alternative to expensive imported brands.
- The company reports strong unit economics and organic growth metrics.
- Rising pet ownership and urbanization are driving demand for safe pet products.
About the business
- Moe Puppy operates as a direct-to-consumer (D2C) pet care brand.
- It offers 14+ items focused on grooming and wellness for pets.
- Products use clean-label ingredients and science-backed formulations that are lab-tested.
- Best-selling products include Dry Shampoo and Anti-Tick Spray.
- The brand sells via its own website, Amazon, Blinkit, Zepto, and Supertails.
- It claims to have served over 1 lakh customers across these channels.
- The company maintains a 30% repeat customer rate among its user base.
- Moe Puppy ranks among the best-rated pet grooming brands on Amazon.
- It aims to become a full-stack platform for preventive care and hygiene.
What happens next
- The company plans to scale its premium brand over the next 12-18 months.
- Moe Puppy intends to expand into multiple new product categories.
- It aims to enter international markets as part of its long-term vision.
- Hiring will focus on growth, operations, and customer experience roles.
The deal
- Type
- pre-seed
Investors
- PedalStart (lead) — Venture studio that led the pre-seed round.
- Jindagi Live Angel Fund (co-lead) — Angel fund that participated in the funding round.
Founders
- Manish Paul, Co-Founder & CEO
- Gourav Dudeja, Co-Founder
About Moe Puppy
- Product
- Grooming and wellness products such as dry shampoo and anti-tick spray with science-backed, nature-based formulations
- Customers
- Indian pet owners seeking safe, easy-to-use, and science-backed pet grooming and wellness solutions
- How it makes money
- Direct-to-consumer (D2C) brand selling through website, marketplaces, quick commerce platforms, and pet-focused platforms
- What sets it apart
- Science-backed, nature-based formulations developed by certified pet trainer with focus on preventive care
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