Partnership · Commerce & Consumer Brands
Curefoods invests in Hyderabad-based Millet Express
By Startup Enthusiast ·
- Date
- Company
- Millet Express
- What it does
- healthy millet-based food brand
- Kind
- Partnership
- Based in
- Hyderabad
What they do
Millet Express offers millet-based South and North Indian cuisine and aims to expand its business presence
What happened
Curefoods will provide operational support and help Millet Express grow its market presence and product range
Why it matters
The partnership aligns with 2023 being declared the International Year of Millets by the United Nations
The details
- Millet Express is a Hyderabad-based healthy millet-based food brand that offers South and North Indian cuisine.
- Curefoods, a cloud kitchen operator, has made a strategic investment in Millet Express.
- The investment aims to help Millet Express expand its business presence and reach a wider consumer base.
- Curefoods will provide operational excellence and industry knowledge to Millet Express.
- Curefoods plans to extend Millet Express's product range to its online and offline platforms.
- The partnership is based on shared values and a common mission to serve healthy and wholesome food.
- Curefoods' Chief Operating Officer, Gokul Kandhi, highlighted the significance of 2023 being the International Year of Millets.
The bigger picture
- 2023 has been declared the International Year of Millets by the United Nations General Assembly.
- The growing demand for millet-based products is a key driver for Millet Express's expansion.
- Curefoods' operational support is expected to enhance Millet Express's market presence.
About the business
- Millet Express focuses on providing healthy and wholesome food options through millet-based cuisine.
- The brand offers both South and North Indian dishes made with millet.
- It aims to cater to the growing demand for healthy and nutritious food in India.
- Millet Express is based in Hyderabad and is expanding its reach through Curefoods' platforms.
- The company's growth is supported by Curefoods' operational expertise and market presence.
What happens next
- Millet Express plans to expand its product range through Curefoods' online and offline platforms.
- The partnership aims to meet the evolving taste and dietary preferences of Indian consumers.
The deal
- Type
- partnership
Investors
- Curefoods (investor) — A cloud kitchen operator based in India.