New fund · Professional & Local Services
Middha Ventures launches as family office, invests Rs 1.05 crore in two startups
By Startup Enthusiast ·
- Date
- Company
- Middha Ventures
- What it does
- Family office investing in consumer startups
- Kind
- New fund
- Amount
- ₹1.05 Cr
- Based in
- Mumbai
What they do
Middha Ventures is a Mumbai-based family office that invests in consumer and emerging sectors
What happened
It committed ₹1.05 crore across two startups: Ruskle (flavoured rusk brand) and Fitreak (fitness marketplace)
Why it matters
The move reflects traditional business families entering startups through structured investment platforms
The details
- Abhishek Middha launched Middha Ventures, the investment arm of Middha Global.
- Middha Ventures is a Mumbai-based family office.
- It invests in consumer and emerging sectors.
- Middha Ventures committed ₹1.05 crore across two startups.
- It invested in Ruskle at a valuation of INR 14 crore.
- It led a round of INR 70 lacs in Fitreak.
The bigger picture
- Industry observers see this as traditional business families entering startups via structured investment platforms.
About the business
- Middha Ventures is the investment arm of Middha Global.
- It operates as a family office based in Mumbai.
- It invests in consumer and emerging sectors.
- It backs founders with strong product thinking and differentiated go-to-market approaches.
What happens next
- Middha Ventures backs founders with strong product thinking and differentiated go-to-market approaches.
The deal
- Type
- fund launch
Founders
- Abhishek Middha, Founder
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