Funding · Consumer Internet & Media

Metasports Interactive gets $20M UA funding from Metica

By Startup Enthusiast · 27 April 2026

What they do

Metasports Interactive makes mobile sports games, led by Hitwicket

It raised $20M in user acquisition funding from London-based Metica

The non-dilutive deal is among the first for an Indian gaming company

Metasports Interactive secured $20 million in user acquisition (UA) funding from Metica, a London-based growth financing company.
The funding is non-dilutive, meaning Metasports does not give up equity; it is repaid from future revenue.
The money will be used to scale marketing and user acquisition for its flagship game Hitwicket.
Metasports targets approximately 8x growth over the next 18 months.
Growth will come from intensified marketing in priority international markets, AI-led targeting, and continued product investment.
Metica will deploy its proprietary platform to optimise Hitwicket's in-game revenue performance.

UA funding is a performance-led growth model popular in the US, Europe, and Southeast Asia.
Metasports Interactive is among the first Indian gaming companies to access structured UA funding.
The deal signals a shift where Indian gaming companies attract global investors with alternative financing.

Metasports Interactive is a mobile-first competitive sports gaming company.
Its flagship title is Hitwicket, a competitive multi-player cricket game launched in 2020.
Hitwicket has over 18 million users across 109 countries.
The company focuses on user acquisition and in-game revenue optimisation.

Metica (lead) — London-based growth financing company that provides non-dilutive user acquisition funding for gaming and consumer apps.