Funding · 13 November 2026Manav Garg's new startup$20-30MAgentic commerce startup
FundingAI & Deep Tech
Sachin Bansal to back Manav Garg's new startup
By Abha Lohia · Editor ·
EarlyFounded 2026
- Manav Garg, earlier executive chairman of AI app-builder Emergent, has started a new company working on agentic commerce, where AI agents handle shopping
- Navi and Flipkart co-founder Sachin Bansal is in talks to put in about $20-30 million
- Garg wants roughly $100 million in first capital, and other investors are still being approached
What happened
- Manav Garg has launched a new agentic commerce startup.
- Sachin Bansal is in talks to invest $20-30 million.
- Target initial raise is about $100 million.
- Talks with other investors continue.
- Final size depends on investor interest.
Why it matters
- Agentic commerce means AI agents shop on a user's behalf.
- More founders are betting commerce will shift this way.
The business
- Details of the product are not public
The founders
MG
Manav Garg
Founder- Former executive chairman of Emergent
Who put in money
- Sachin Bansal Investor — Co-founder of Flipkart, runs Navi
What happens next
- Close the round
The numbers around it
AI & Deep Tech in November 2026: 9 rounds with a disclosed amount, $171 million in all; the biggest was Agrani Labs ($100M). Every sector this year →
Terms in this story
- Startup: A startup is a young company built to find a new way of doing something and to grow fast, usually by serving many customers at little extra cost. India also has a legal definition for scheme benefits: under ten years old, turnover under ₹200 crore, and working on innovation or a scalable model.
- Co-founder equity: Split equity by what each founder will contribute from now on, not by who had the idea, and attach vesting so that a founder who leaves early does not keep a large share for doing little. In India, founders usually do this through reverse vesting in the shareholders' agreement.
- Executive chairman: The chief executive officer (CEO) runs the company day to day, while the chairman leads the board. An executive chairman is a chairman who is also a paid, working member of the management, which is why founders often take the role when they hand the CEO job to someone else.
Read next
FundingKutlerri.ai raises $4 million for restaurant AIKutlerri.ai builds AI agents that help restaurants lift sales, control costs and improve profit, with engineering in Bhubaneswar and an office in HoustonFundingMorsa raises $1.5M to automate factory operationsMorsa builds an AI chief operating officer that runs day-to-day work on manufacturing shop floors, working through tools factories already useFundingDhruva Space raises ₹147 crore pre-Series BDhruva Space is a space technology startup that builds satellites and related systems for communication and earth observation
All startup news on 13 November 2026 →
Is this Manav Garg's new startup? Get your “Featured on StopDown” badge →