Acquisition · Commerce & Consumer Brands

Macobs buys majority stake in protein brand Getmymettle

By Startup Enthusiast · 28 January 2026

What they do

Macobs Technologies acquires 50.01% of Getmymettle for INR 10.5 Cr to enter the high-growth protein supplement market

The deal includes operations and brands, aiming to diversify from grooming into nutrition with cross-selling benefits

Macobs posted INR 19.2 Cr revenue in H1 FY26 while Getmymettle grew turnover nearly 6X year-on-year

Macobs Technologies signed a share purchase agreement to acquire 50.01% stake in Getmymettle.
The acquisition price is INR 10.5 Cr for 1.49 lakh equity shares at INR 707.2 per share.
The transaction is expected to close within one month of signing the agreement.
Macobs will operate Getmymettle's whey protein products, brands, licenses, teams, supply chain, and digital assets post-close.
This move helps Macobs diversify from its core grooming business into the high-repeat nutrition sector.
The company aims to enable cross-selling and bundling to improve customer lifetime value and subscription revenues.
Operational synergies include combining performance marketing, D2C tech stack, warehousing, and procurement to improve unit economics.
Macobs shares rose 14.49% to INR 237 on the day of the announcement.

India's protein supplement market is projected to exceed $1.5 Bn by 2033 from $860 Mn in 2024.
The market is growing at a 7% CAGR according to an IMARC group report.
Protein-first snacking brands like SuperYou and Yogabar are gaining traction in India.

Macobs Technologies is the parent company of the grooming brand Menhood.
It operates in the lifestyle and grooming segment with a focus on direct-to-consumer sales.
Getmymettle offers protein supplements including whey protein, energy bars, and peanut butters.
Getmymettle was founded in 2023 under the umbrella brand Swasthum.
Getmymettle reported a turnover of INR 13.4 Cr in FY25, nearly 6X year-on-year growth.
Getmymettle's profit after tax was INR 1.6 Cr in FY25, down 60% year-on-year.
Macobs generated INR 19.2 Cr in operating revenue in H1 FY26, up 16% year-on-year.
Macobs recorded a net profit of INR 1.4 Cr in H1 FY26, down 23% from the previous year.

Macobs plans to integrate Getmymettle's operations to drive cross-sell opportunities.
The company aims to leverage combined tech stacks and warehousing for better unit economics.