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IPO · Consumer Internet & Media

Liqvd Digital India IPO subscribed 5.08 times

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Date
Company
Liqvd Digital
What it does
Digital marketing and advertising agency
Kind
IPO
Amount
₹39.01 crore
Stage
ipo
Based in
Mumbai
Founded
2013
Sector
Consumer Internet & Media

What they do

Liqvd Digital provides digital marketing services including social media management, content creation, search engine optimization, and web development to…

What happened

The company's initial public offering comprised a fresh issue of 63,22,000 shares worth ₹34.14 crore and an offer for sale of 9,02,000 shares worth ₹4.87 crore

Why it matters

The IPO closed with an overall subscription of 5.08 times, led by strong demand from non-institutional investors who subscribed 21.02 times

The details

  • Liqvd Digital India launched its initial public offering on September 23, 2026, with bidding scheduled to close on September 25, 2026 on the BSE SME platform.
  • The book-built issue offered 75,94,000 equity shares with a face value of ₹5 per share within a price band of ₹51 to ₹54 per share.
  • The public offering featured a primary tranche of 63,22,000 equities valued at ₹34.14 crore alongside a secondary share disposal of 9,02,000 units totaling ₹4.87 crore initiated by founder Arnab Mitra.
  • The initial public offering achieved total subscription of 1.03 times on the first day of bidding.
  • By the final day of bidding, the issue achieved an overall subscription of 5.08 times across investor categories.
  • The non-institutional investors category recorded the highest demand, achieving a subscription rate of 21.02 times.
  • Retail participants subscribed 1.43 times, whereas institutional buyers reached a subscription level of 1.00 times.

The bigger picture

  • The company set a minimum lot size of 2,000 shares for investors participating in the public offering.
  • Retail investors were required to apply for a minimum of 4,000 shares, amounting to ₹2,16,000 at the upper price band.
  • The basis of allotment was scheduled for September 28, 2026, with share credits and refunds slated for September 29, 2026, ahead of listing on September 30, 2026.

About the business

  • Liqvd Digital operates as a full-range digital marketing agency providing services since 2013 with offices in Mumbai and Gurgaon.
  • Core service offerings include brand identity creation, social media management, content marketing, media planning and buying, and user interface design.
  • The company expanded its capabilities through the acquisition of AdLift, incorporating performance monitoring, search engine optimisation, and artificial intelligence-driven content creation.
  • Proprietary technology platforms include generative creative studio AiKonic, search engine visibility tool Tesseract, and process automation platform iManage.
  • The enterprise caters to major corporate entities, medium-scale labels, and direct-to-consumer emerging ventures spanning multiple industries such as packaged consumer goods, banking, and medical care.

The deal

Type
ipo

Founders

  • Arnab Mitra, Chairman and Managing Director
  • Monish Sanghavi, Whole-time Director
  • Sunil Gangras, Whole-time Director

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