Results · Commerce & Consumer Brands

Let's Try revenue grew 212% from ₹65 Cr in FY25 to ~₹203 Cr in FY26

By Startup Enthusiast · 26 June 2026

What they do

Let's Try makes healthy snacks fried in pure groundnut oil, trans-fat-free

Revenue grew 212% from ₹65 Cr in FY25 to ~₹203 Cr in FY26, bootstrapped and profitable

The brand shifted from offline retail to online channels, now 70% of sales

Let's Try reported revenue of ~₹203 Cr for FY26, up 212% from ₹65 Cr in FY25.
The company is bootstrapped and has raised no external funding.
It has been profitable from day one.
The brand shifted from 95% offline retail to online channels, which became the primary growth engine.
Currently ~30% of sales come from offline channels like airports, schools, colleges, offices, railways, and hospitality.
The company focuses on repeat purchases rather than heavy marketing spends.
Audited results for FY26 have not yet been filed.

The Indian snacking market has high entry barriers, including shelf space competition and expensive distribution.
Consumer loyalty to legacy brands is strong, and many competitors use celebrity endorsements and launch new flavours every fortnight.
Let's Try's growth shows a bootstrapped brand can succeed by focusing on product quality and repeat purchases.

Let's Try is a premium healthy snack brand incorporated in 2021.
Headquarters are in Delhi NCR.
Products are fried in pure groundnut oil, trans-fat-free, and contain no palm oil or refined oils.
Initially launched three product series: pani puri products, roasted products, and Makhana and niche mixes.
Initially 95% of sales came from offline retail; later shifted to online channels.
Currently ~30% of business comes from offline channels: airports, schools, colleges, offices, railways, hospitality.
The company is bootstrapped and profitable from day one.
Focus is on repeat purchases, not heavy marketing spends.

Product: Range of premium snacks including namkeens, wafers, cookies, cakes, and traditional sweets made with quality ingredients
Customers: Price-sensitive Indian consumers seeking premium quality snacks across diverse taste preferences
How it makes money: D2C brand with omnichannel presence including e-commerce platforms, Tier 1-3 cities distribution
What sets it apart: Premium quality at affordable prices with in-house production and multi-channel distribution
Operations: Operating in 3 cities with plans to expand across Tier 1, 2, and 3 cities; strong digital and offline brand presence