Funding · Commerce & Consumer Brands

Laani raises ₹9.1 crore in pre-seed round

By Startup Enthusiast · 18 March 2026

What they do

Laani is a new-age personal care brand focusing on high-performance products

It raised ₹9.1 crore ($970K) in a pre-seed round led by V3 Ventures and Saama Capital

The funds will be used for brand building, R&D, and portfolio expansion

Laani raised ₹9.1 crore ($970K) in a pre-seed funding round.
The round was led by V3 Ventures and Saama Capital.
Marquee angels including Arjun Purkayastha (MD, Reckitt) and Manish Taneja (Founder and CEO) also participated.
The funds will be used for brand building, R&D, and portfolio expansion.
Laani plans to enter additional personal care categories.

India's D2C personal care segment is rapidly evolving with differentiation through product innovation and community insights.
The market is crowded with legacy products, and Laani's approach signals a shift towards consumer understanding.

Laani is a new-age personal care brand focusing on high-performance products.
It aims to reimagine everyday personal care products with a focus on functionality and user experience.
Products are adapted to Indian climate conditions.

Product: Body and personal care products including deodorant sticks tailored for Indian consumers
Customers: Individual consumers seeking high-performance personal care products suited to Indian climate
How it makes money: D2C brand selling directly to consumers through online channels
What sets it apart: Research-driven approach identifying gaps through surveys of 500+ women; products designed for Indian weather conditions