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Funding · Professional & Local Services

KorinMi raises ₹10 crore from Lotus Herbals fund

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Date
Company
KorinMi
What it does
Korean beauty clinic chain
Kind
Funding
Amount
₹10 Cr
Stage
seed
Based in
Gurugram
Founded
2024
Sector
Professional & Local Services

What they do

KorinMi runs Korean beauty clinics with clinical treatments tailored for Indian skin

What happened

It raised ₹10 crore from Lotus Herbals Innovation Fund, a $50 million early-stage fund

Why it matters

The funds will open new clinics in Mumbai, Bengaluru and Hyderabad

The details

  • KorinMi raised ₹10 crore from Lotus Herbals Innovation Fund.
  • Lotus Herbals Innovation Fund is a $50 million corpus fund for early-stage beauty and wellness startups in India.
  • This is the third investment under the Lotus Innovation Fund.
  • The fund was launched in June 2024.
  • Lotus Herbals previously acquired a 32% stake in skincare brand Fixderma in October 2021.
  • Nitin Passi, managing director of Lotus Herbals, said the investment diversifies Lotus into beauty and skincare segments where it does not currently operate.
  • The Lotus Innovation Fund is the second such fund in India; Estee Lauder-backed New Incubation Ventures launched a strategic investment fund with Nykaa in 2022.

The bigger picture

  • KorinMi blends Korean skin science with clinical treatments for Indian skin.
  • It has served over 3,000 clients since its first clinic opened in October 2024.
  • The company plans to expand to Mumbai, Bengaluru and Hyderabad with the new funds.

About the business

  • KorinMi is a Korean beauty clinic that blends Korean skin science with clinical treatments tailored for Indian skin.
  • It offers facial and hair treatments, using 3D skin analysis and doctor consultation.
  • It operates three clinics in Gurugram, each with at least two doctors, a network of dermatologists, and 6-7 therapists.
  • Its first clinic launched in Gurugram in October 2024.
  • It has served over 3,000 clients since launch.
  • A treatment cycle typically lasts 30-45 days.
  • It sells D2C skincare products manufactured in South Korea, formulated for Indian skin type and weather.
  • Clinics use equipment and products sourced from South Korea.

What happens next

  • KorinMi will use the funds to open new clinics.
  • It plans to expand to Mumbai, Bengaluru and Hyderabad.

The deal

Type
seed

Investors

  • Lotus Herbals Innovation Fund (lead) — A $50 million corpus fund for early-stage beauty and wellness startups in India, launched in June 2024 by Lotus Herbals.

Founders

  • Reshbha Munjal, cofounder and CEO
  • Jenovia Daun Jung, cofounder and COO

About KorinMi

Product
Physical skincare clinics, customized Korean skin treatments, and D2C skincare products
Customers
Indian consumers seeking clinic-based Korean skincare treatments and homecare products
How it makes money
Earns from clinic treatments and direct-to-consumer skincare product sales
What sets it apart
Combines Korean skin science with clinical, customized treatments tailored for Indian skin
Operations
Operates physical clinics and uses 3D skin analysis before treatment

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