Funding · Professional & Local Services
KorinMi raises ₹10 crore from Lotus Herbals fund
By Startup Enthusiast ·
- Date
- Company
- KorinMi
- What it does
- Korean beauty clinic chain
- Kind
- Funding
- Amount
- ₹10 Cr
- Stage
- seed
- Based in
- Gurugram
- Founded
- 2024
What they do
KorinMi runs Korean beauty clinics with clinical treatments tailored for Indian skin
What happened
It raised ₹10 crore from Lotus Herbals Innovation Fund, a $50 million early-stage fund
Why it matters
The funds will open new clinics in Mumbai, Bengaluru and Hyderabad
The details
- KorinMi raised ₹10 crore from Lotus Herbals Innovation Fund.
- Lotus Herbals Innovation Fund is a $50 million corpus fund for early-stage beauty and wellness startups in India.
- This is the third investment under the Lotus Innovation Fund.
- The fund was launched in June 2024.
- Lotus Herbals previously acquired a 32% stake in skincare brand Fixderma in October 2021.
- Nitin Passi, managing director of Lotus Herbals, said the investment diversifies Lotus into beauty and skincare segments where it does not currently operate.
- The Lotus Innovation Fund is the second such fund in India; Estee Lauder-backed New Incubation Ventures launched a strategic investment fund with Nykaa in 2022.
The bigger picture
- KorinMi blends Korean skin science with clinical treatments for Indian skin.
- It has served over 3,000 clients since its first clinic opened in October 2024.
- The company plans to expand to Mumbai, Bengaluru and Hyderabad with the new funds.
About the business
- KorinMi is a Korean beauty clinic that blends Korean skin science with clinical treatments tailored for Indian skin.
- It offers facial and hair treatments, using 3D skin analysis and doctor consultation.
- It operates three clinics in Gurugram, each with at least two doctors, a network of dermatologists, and 6-7 therapists.
- Its first clinic launched in Gurugram in October 2024.
- It has served over 3,000 clients since launch.
- A treatment cycle typically lasts 30-45 days.
- It sells D2C skincare products manufactured in South Korea, formulated for Indian skin type and weather.
- Clinics use equipment and products sourced from South Korea.
What happens next
- KorinMi will use the funds to open new clinics.
- It plans to expand to Mumbai, Bengaluru and Hyderabad.
The deal
- Type
- seed
Investors
- Lotus Herbals Innovation Fund (lead) — A $50 million corpus fund for early-stage beauty and wellness startups in India, launched in June 2024 by Lotus Herbals.
Founders
- Reshbha Munjal, cofounder and CEO
- Jenovia Daun Jung, cofounder and COO
About KorinMi
- Product
- Physical skincare clinics, customized Korean skin treatments, and D2C skincare products
- Customers
- Indian consumers seeking clinic-based Korean skincare treatments and homecare products
- How it makes money
- Earns from clinic treatments and direct-to-consumer skincare product sales
- What sets it apart
- Combines Korean skin science with clinical, customized treatments tailored for Indian skin
- Operations
- Operates physical clinics and uses 3D skin analysis before treatment
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