StopDownOpen the app

Launch · Commerce & Consumer Brands

KobSook launches limited-edition sneakers with artist designs

By ·

Date
Company
KobSook
What it does
Handcrafted canvas sneakers by disabled artists
Kind
Launch
Based in
Delhi
Founded
2023
Sector
Commerce & Consumer Brands

What they do

KobSook handcrafts limited-edition canvas sneakers in Delhi with designs by differently-abled artists

What happened

The startup, founded in 2023 by Aziz Kapasi, trains artists via partner AIMS Media and pays them salaries

Why it matters

It targets a gap for homegrown premium sneakers made entirely in India with a social employment model

The details

  • KobSook is a Delhi-based footwear startup founded in 2023 that handcrafts limited-edition canvas sneakers.
  • The sneakers feature designs created by differently-abled artists, and the company positions them as wearable art, not fast fashion.
  • Production happens in an in-house facility in Hauz Khas Village, Delhi, using manual assembly with no conveyor belts or automated lines.
  • Artists are salaried team members trained through partner AIMS Media in illustration, digital design, and photo/video editing.
  • Candidates are identified via AIMS Media, assessed for skills, and go through parent conversations and internships before longer-term engagement.
  • Each design is produced in limited quantities, with digital printing on canvas, hand cutting and stitching, and manual quality checks.
  • All materials, including soles, canvas, and thread, are sourced from India, and packaging uses biodegradable shoe pouches with an explanatory card.

The bigger picture

  • The startup was founded to create steady paid work for creatively skilled young adults who are often excluded from formal employment.
  • The name KobSook comes from Buddhism, meaning a person with a happy heart and compassion.
  • The founder identified a market gap: few homegrown premium canvas sneaker brands are made entirely in India, and existing designs are often limited and derivative.
  • KobSook differentiates itself from large brands and fast-fashion players through original artwork, limited production, and its employment model.

About the business

  • KobSook handcrafts limited-edition canvas sneakers in India, with designs by differently-abled artists.
  • The company operates from Hauz Khas Village, Delhi, with an in-house manufacturing facility.
  • Production involves manual assembly, digital printing on canvas, and hand cutting and stitching.
  • Artists are salaried employees, not piece workers, and receive training through partner AIMS Media.
  • Materials, including TPR soles, EVA insoles, and breathable canvas, are all sourced from India.
  • The company offers customisation, allowing customers to request personalised designs.
  • Packaging is biodegradable and includes a card explaining the company's process and intent.
  • Each production batch is used to improve precision, reduce waste, and optimise material usage.

Founders

  • Aziz Kapasi, Founder

Read it as a card in the app

Same day

All startup news on 27 August 2026 →