Launch · Commerce & Consumer Brands
KobSook launches limited-edition sneakers with artist designs
By Startup Enthusiast ·
- Date
- Company
- KobSook
- What it does
- Handcrafted canvas sneakers by disabled artists
- Kind
- Launch
- Based in
- Delhi
- Founded
- 2023
What they do
KobSook handcrafts limited-edition canvas sneakers in Delhi with designs by differently-abled artists
What happened
The startup, founded in 2023 by Aziz Kapasi, trains artists via partner AIMS Media and pays them salaries
Why it matters
It targets a gap for homegrown premium sneakers made entirely in India with a social employment model
The details
- KobSook is a Delhi-based footwear startup founded in 2023 that handcrafts limited-edition canvas sneakers.
- The sneakers feature designs created by differently-abled artists, and the company positions them as wearable art, not fast fashion.
- Production happens in an in-house facility in Hauz Khas Village, Delhi, using manual assembly with no conveyor belts or automated lines.
- Artists are salaried team members trained through partner AIMS Media in illustration, digital design, and photo/video editing.
- Candidates are identified via AIMS Media, assessed for skills, and go through parent conversations and internships before longer-term engagement.
- Each design is produced in limited quantities, with digital printing on canvas, hand cutting and stitching, and manual quality checks.
- All materials, including soles, canvas, and thread, are sourced from India, and packaging uses biodegradable shoe pouches with an explanatory card.
The bigger picture
- The startup was founded to create steady paid work for creatively skilled young adults who are often excluded from formal employment.
- The name KobSook comes from Buddhism, meaning a person with a happy heart and compassion.
- The founder identified a market gap: few homegrown premium canvas sneaker brands are made entirely in India, and existing designs are often limited and derivative.
- KobSook differentiates itself from large brands and fast-fashion players through original artwork, limited production, and its employment model.
About the business
- KobSook handcrafts limited-edition canvas sneakers in India, with designs by differently-abled artists.
- The company operates from Hauz Khas Village, Delhi, with an in-house manufacturing facility.
- Production involves manual assembly, digital printing on canvas, and hand cutting and stitching.
- Artists are salaried employees, not piece workers, and receive training through partner AIMS Media.
- Materials, including TPR soles, EVA insoles, and breathable canvas, are all sourced from India.
- The company offers customisation, allowing customers to request personalised designs.
- Packaging is biodegradable and includes a card explaining the company's process and intent.
- Each production batch is used to improve precision, reduce waste, and optimise material usage.
Founders
- Aziz Kapasi, Founder
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