Kitchen Secret raises ₹1.14 Cr seed round
By Abha Lohia ·
- Kitchen Secret sells sauces with no preservatives; Manav Kedia brought the 2016 label back in 2023 alongside his mother Renuka
- BeyondSeed led its first outside round of ₹1.14 crore, with angel investors joining, to fund marketing, stock and wider quick-commerce reach
- The brand sells through its website, quick-commerce apps and Amazon, and also does B2B supply and private-label manufacturing
What happened
- Kitchen Secret raised ₹1.14 crore in its first external round.
- BeyondSeed led, with angel investors taking part.
- Money goes to marketing, inventory and quick-commerce distribution.
- It will also grow its B2B business.
Why it matters
- Shows investors backing small D2C food brands.
- Quick-commerce shelves are a fast route to reach customers.
The business
- Makes preservative-free sauces, ready to eat or cook.
- Range includes Italian, Mexican and Korean style sauces.
- Runs its own factory making about 500 kg a day.
- Sells online, on quick-commerce apps and to hotels and caterers.
- Also offers white-label and private-label manufacturing.
The founders
RK
Renuka Kedia
Co-founderMK
Manav Kedia
Co-founder- Relaunched the brand in 2023
Who put in money
- BeyondSeed Lead
In numbers
1 lakh+Jars sold · 2026
500+Blinkit dark stores · 2026
What happens next
- Expand quick-commerce presence and B2B sales.
Earlier rounds
- Seed: ₹1.14 Cr, BeyondSeed-led
Terms in this story
- Funding stage: Startups raise money in steps called funding stages: pre-seed, seed, Series A, B, C and later, ending in a stock-market listing or a sale. Each step is larger than the last and asks for more proof.
- Seed round: Pre-seed and seed are the first money a startup raises from outside investors. The difference is mostly how much has been built when the cheque arrives: pre-seed backs an idea, seed backs an early product.
- Angel investor: An angel investor is a wealthy individual who puts their own money into a very young company, usually before it has steady revenue, in return for shares. In India, angels are often founders, executives or professionals who have built wealth and want to back the next generation.
- Quick commerce: Quick commerce delivers groceries and everyday items to your door in minutes, usually from a small nearby warehouse called a dark store. The model works only when enough orders come from a small area, because speed is expensive.
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