Funding · Financial Services

Jar secures Rs 29 crore from existing investor

By Startup Enthusiast · 18 September 2026

What they do

Jar is a digital savings platform that allows users to automate investments in gold starting from small amounts

The company raised Rs 29 crore in a Series B2 round from its existing investor, Unitary Fund, through CCPS

Despite regulatory scrutiny regarding its digital gold operations, the startup has achieved profitability in the second half of FY25

Jar raised Rs 29 crore in a Series B2 funding round from its existing investor, Unitary Fund.
The company issued 1,70,589 Series B2 CCPS (Compulsorily Convertible Preference Shares) at a price of Rs 1,700 per share.
The funds will be utilized for working capital requirements and general corporate purposes.
This investment values the company at approximately Rs 3,155 crore, marking a 23% increase over its previous valuation.
The startup has raised over $60 million in total funding to date.

The company faced regulatory challenges after the Bengaluru Police registered an FIR regarding its digital gold collection practices.
The Karnataka High Court allowed the investigation into the company to proceed after declining to quash the FIR.
Regulatory concerns have led to increased caution among investors and major fintech platforms regarding digital gold products.
Jar previously held discussions for a larger $100 million round with investors like WestBridge Capital, but those talks did not materialize.

Jar operates a platform that helps users automate savings by investing in digital gold.
Users can start saving with as little as Rs 10, with gold stored in independently audited and insured vaults.
The company has expanded its offerings to include insurance products and a direct-to-consumer jewellery vertical named Nek.
The jewellery business is currently experiencing rapid scaling.
The company reported an operating revenue of Rs 208 crore and a gross revenue of approximately Rs 2,450 crore for FY25.
Jar successfully narrowed its losses and turned profitable during the second half of FY25.