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Funding · Professional & Local Services

Iztri raises Rs 10 crore in seed funding

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Date
Company
Iztri
What it does
Hyper-local fabric care network
Kind
Funding
Amount
Rs 10 crore
Stage
seed
Based in
Bengaluru
Founded
2024
Sector
Professional & Local Services

What they do

Iztri provides on-demand steam ironing, dry cleaning, and shoe care services through a network of neighbourhood hubs

What happened

The startup raised Rs 10 crore in a seed round led by All In Capital and Suashish Group

Why it matters

The company plans to use the capital to expand its hub network and strengthen its operational and technology infrastructure

The details

  • Bengaluru-based Iztri secured Rs 10 crore in a seed round of funding.
  • The investment was led by All In Capital and Suashish Group.
  • Several angel investors including Anupam Mittal, Kunal Shah, and Tanmay Bhat participated in the round.
  • The company provides steam ironing and on-demand pickup services for clothes.
  • Iztri is currently expanding its service offerings to include dry cleaning and shoe care.
  • The startup intends to use the funds to scale its hub network and improve its tech infrastructure.

The bigger picture

  • The Indian fabric care market remains largely unorganised and consists of fragmented local service providers.
  • Iztri aims to capture this market by utilizing an apartment-hub model to standardize service delivery.
  • The company has already served over 25,000 customers in Bengaluru since starting operations in early 2025.

About the business

  • Iztri operates as a hyper-local fabric care network focused on convenience.
  • The business model relies on neighbourhood hubs supported by a trained workforce.
  • It leverages a technology-led backend to manage pickup and delivery logistics.
  • The company currently employs more than 200 blue-collar workers across its network.
  • Services are primarily delivered through an on-demand model with same-day turnaround options.
  • The company plans to expand into the top five metro cities over the next few years.

What happens next

  • Targeting over 100,000 customers within the next six months.
  • Deepening market presence in southern India over the next two to three years.
  • Expanding operations into the top five metro cities in India.

The deal

Type
seed

Investors

  • All In Capital (lead) — Venture capital firm that invests in early-stage startups.
  • Suashish Group (lead) — Investment group participating in the seed round.

Founders

  • Rohit Ramesh, Founder
  • Ankit Choudhary, Founder

About Iztri

Product
Bengaluru-based clothing-care startup
Customers
Apartment residents and households requiring regular ironing and fabric care
How it makes money
Charges per-garment fees for doorstep ironing, dry cleaning, and clothing care services
What sets it apart
Hyperlocal apartment hub model combining neighborhood infrastructure with route optimization and workflow tracking

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