Launch · Financial Services
InCred launches 'Ask InCred' campaign with Shreyas Iyer
By Startup Enthusiast ·
- Date
- Company
- InCred
- What it does
- Financial services and lending platform
- Kind
- Launch
- Sector
- Financial Services
What they do
InCred is a financial services company offering loans and investment products
What happened
It launched a brand campaign called 'Ask InCred' featuring cricketer Shreyas Iyer as ambassador
Why it matters
The campaign uses videos and podcasts to educate youth on credit and finance
The details
- InCred launched a brand campaign called 'Ask InCred'.
- The campaign features cricketer Shreyas Iyer as the brand ambassador.
- It uses videos and podcasts on a new channel also named 'Ask InCred'.
- The channel aims to educate viewers on credit education, financial planning, and investment products.
- It also covers market trends and economic insights.
- For youth, the channel includes experts demystifying finance careers.
- The campaign film was conceptualised by Irani Movietone.
The bigger picture
- Over 500 million people in India actively consume video content.
- The campaign taps into this trend to reach a young audience.
- It positions InCred as a trusted source for financial knowledge.
About the business
- InCred offers loans, investment products, and financial planning services.
- It operates as a financial services and lending platform.
- The company focuses on credit education and financial literacy.
Founders
- Bhupinder Singh, Founder and Group CEO
- Radhika Zingade, Group Head - Marketing
Other articles talking about it
More on InCred
- InCred plans to file IPO worth Rs 5,000-5,500 crore14 August 2025 · IPO · Rs 5,000-5,500 crore
- InCred names Shreyas Iyer as brand ambassador20 February 2025 · Partnership
- InCred Group plans insurance and mutual fund ventures4 November 2024 · Launch · ₹300 crore
- InCred posts Rs 316 crore profit in FY2410 June 2024 · Results
- InCred turns unicorn after Series D round25 December 2023 · Funding · Rs 500 crore ($60M)
- InCred raises ₹31.4 crore in second debt round6 November 2019 · Funding · ₹31.4 crore