Results
GO DESi raised ₹2.8 Mn in Series B funding
By Startup Enthusiast ·
- Date
- Company
- GO DESi
- What it does
- traditional Indian snacks with clean ingredients
- Kind
- Results
- Founded
- 2018
What they do
GO DESi sells traditional Indian snacks like imli pops and coconut laddoos with clean ingredients and no added preservatives
What happened
The company raised ₹2.8 Mn in Series B funding from ENRISSION INDIA CAPITAL, DSG Consumer Partners, and Aavishkaar Capital
Why it matters
GO DESi's revenue grew 64% year over year to ₹55.64 Cr in FY25 and reached ₹56 Cr by November 2025
The details
- GO DESi, founded in 2018 by Vinay Kothari and his sister Raksha, sells traditional Indian snacks like imli pops and coconut laddoos with clean ingredients and no added preservatives.
- The company raised ₹2.8 Mn in Series B funding from ENRISSION INDIA CAPITAL, DSG Consumer Partners, and Aavishkaar Capital.
- GO DESi's revenue grew 64% year over year to ₹55.64 Cr in FY25 and reached ₹56 Cr by November 2025.
- The brand operates three dedicated manufacturing facilities, with two in Sira producing Popz, fruit bars, and mints, and one in Bidadi producing sweets.
- GO DESi's product philosophy is intentionally restrained, focusing on established categories like pops, sweets, and snacks with low sugar and jaggery as a sweetener.
The bigger picture
- GO DESi's growth is driven by impulse consumption and wide availability, with 80 SKUs across eight categories.
- The brand expanded into packaged sweets by 2025, growing at around 2.5x YoY.
- GO DESi emerged as the top kaju katli brand on Zepto, building a 6-8% market share across leading quick-commerce platforms.
About the business
- GO DESi sells traditional Indian snacks like imli pops, coconut laddoos, and kaccha aam (raw mango) flavoured Popz.
- The company focuses on clean ingredients with no added colour, flavours, or preservatives, using jaggery as a sweetener.
- GO DESi operates three dedicated manufacturing facilities, with two in Sira and one in Bidadi.
- The brand offers 80 SKUs across eight categories, with online channels accounting for 67% of sales.
- GO DESi's revenue grew 64% year over year to ₹55.64 Cr in FY25 and reached ₹56 Cr by November 2025.
What happens next
- GO DESi aims to close FY26 at ₹110 Cr and reach ₹205 Cr in FY27.
- The brand plans to expand its offline presence and scale quick commerce with net-margin discipline.
- GO DESi is considering exports to Indian diaspora markets.
The deal
- Type
- funding
Investors
- ENRISSION INDIA CAPITAL (investor) — A venture capital firm focused on consumer and retail startups.
- DSG Consumer Partners (investor) — A venture capital firm focused on consumer and retail startups.
- Aavishkaar Capital (investor) — A venture capital firm focused on consumer and retail startups.
Founders
- Vinay Kothari, co-founder
- Raksha Kothari, co-founder
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