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GO DESi raised ₹2.8 Mn in Series B funding

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Date
Company
GO DESi
What it does
traditional Indian snacks with clean ingredients
Kind
Results
Founded
2018

What they do

GO DESi sells traditional Indian snacks like imli pops and coconut laddoos with clean ingredients and no added preservatives

What happened

The company raised ₹2.8 Mn in Series B funding from ENRISSION INDIA CAPITAL, DSG Consumer Partners, and Aavishkaar Capital

Why it matters

GO DESi's revenue grew 64% year over year to ₹55.64 Cr in FY25 and reached ₹56 Cr by November 2025

The details

  • GO DESi, founded in 2018 by Vinay Kothari and his sister Raksha, sells traditional Indian snacks like imli pops and coconut laddoos with clean ingredients and no added preservatives.
  • The company raised ₹2.8 Mn in Series B funding from ENRISSION INDIA CAPITAL, DSG Consumer Partners, and Aavishkaar Capital.
  • GO DESi's revenue grew 64% year over year to ₹55.64 Cr in FY25 and reached ₹56 Cr by November 2025.
  • The brand operates three dedicated manufacturing facilities, with two in Sira producing Popz, fruit bars, and mints, and one in Bidadi producing sweets.
  • GO DESi's product philosophy is intentionally restrained, focusing on established categories like pops, sweets, and snacks with low sugar and jaggery as a sweetener.

The bigger picture

  • GO DESi's growth is driven by impulse consumption and wide availability, with 80 SKUs across eight categories.
  • The brand expanded into packaged sweets by 2025, growing at around 2.5x YoY.
  • GO DESi emerged as the top kaju katli brand on Zepto, building a 6-8% market share across leading quick-commerce platforms.

About the business

  • GO DESi sells traditional Indian snacks like imli pops, coconut laddoos, and kaccha aam (raw mango) flavoured Popz.
  • The company focuses on clean ingredients with no added colour, flavours, or preservatives, using jaggery as a sweetener.
  • GO DESi operates three dedicated manufacturing facilities, with two in Sira and one in Bidadi.
  • The brand offers 80 SKUs across eight categories, with online channels accounting for 67% of sales.
  • GO DESi's revenue grew 64% year over year to ₹55.64 Cr in FY25 and reached ₹56 Cr by November 2025.

What happens next

  • GO DESi aims to close FY26 at ₹110 Cr and reach ₹205 Cr in FY27.
  • The brand plans to expand its offline presence and scale quick commerce with net-margin discipline.
  • GO DESi is considering exports to Indian diaspora markets.

The deal

Type
funding

Investors

Founders

  • Vinay Kothari, co-founder
  • Raksha Kothari, co-founder

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