Funding · Commerce & Consumer Brands

Gimi Michi raises $1 million seed funding

By Startup Enthusiast · 16 June 2026

What they do

Gimi Michi is a Gurugram-based Korean FMCG brand selling ramen in India

It raised $1 million in seed funding led by IndiaQuotient with DeVC, Titan Capital, and IIMA Ventures

The brand claims to be the top-selling noodles brand on Flipkart and sees 60% monthly growth

Gimi Michi raised $1 million in seed funding.
The round was led by IndiaQuotient.
Participating investors included DeVC, Titan Capital, and IIMA Ventures.
The company was founded in 2024 by Nishank Goyal, Akhil Kumar, and Bodhi Rathor.
All three founders are IIM Ahmedabad alumni.
They previously worked at companies like BCG, Mondelez, AB InBev, and Pluckk.
The funds will be used for product development, team expansion, brand building, distribution expansion, and quick commerce presence.

Korean culture (K-dramas, K-pop, social media) is driving interest in Korean food in India.
India's ramen market could exceed $1 billion over the next decade.
Established FMCG players like ITC, Nestlé, and Hindustan Unilever have introduced Korean-inspired products.

Gimi Michi is a Gurugram-based Korean FMCG brand targeting Indian consumers.
Its current product is Korean ramen (single product).
It launched six months ago (as of June 2026).
The brand claims to be the top-selling noodles brand on Flipkart.
Monthly net sales have crossed Rs 1 crore.
Month-on-month growth is about 60%.
About 50% of sales come from Tier II and Tier III cities.
Repeat purchase rates are significantly above category averages on e-commerce and quick commerce.
The company has 16 employees.
It plans to expand beyond ramen into sauces, snacks, and ready-to-eat meals.

Expand beyond ramen into sauces, snacks, and ready-to-eat meals.
Strengthen quick commerce presence.
Invest in product development, team expansion, brand building, and distribution.

IndiaQuotient (lead) — An early-stage venture capital firm.
DeVC (participated) — A venture capital firm.
Titan Capital (participated) — An early-stage investment firm.
IIMA Ventures (participated) — The startup incubator and investment arm of IIM Ahmedabad.

Product: Authentic Korean FMCG products, primarily Korean ramen and instant noodles
Customers: Indian consumers seeking authentic Korean flavours and premium noodles
How it makes money: D2C and quick commerce distribution model
What sets it apart: Top-selling noodles brand on Flipkart with 60% month-on-month growth from single product launch