Analysis · Commerce & Consumer Brands

Flash AI helps brands boost visibility on AI platforms

What they do

Flash AI's HeyBuffy helps brands like Dot & Key and Mokobara improve visibility on ChatGPT and Gemini

The platform also lets brands deploy AI-powered shopping assistants on their own websites

AI-savvy consumers convert at 6-10% versus the typical 1-3%, and return products less often

AI shopping assistants like Amazon's Rufus, Myntra's Maya, Meesho's Vaani, and Flipkart's Flippi are becoming common in Indian ecommerce.
41% of Indian consumers already use AI-powered shopping tools, and 40% more are expected to adopt them soon.
ChatGPT handles about 2 billion queries daily, of which roughly 50 million are commerce-related.
Flash AI's companion platform HeyBuffy helps brands like Dot & Key and Mokobara measure and improve their visibility on AI platforms like ChatGPT and Gemini.
HeyBuffy also lets brands deploy AI-powered shopping assistants on their own websites.
AI-savvy consumers convert at 6-10% versus the typical 1-3%, and they return products less often.
Users who engage with AI assistants convert at nearly 3 times the rate of those who don't, but adoption is under 10% of website visitors.

Marketplaces worry that if product discovery shifts to large language models (LLMs), they could lose ownership of the customer relationship.
Walmart partnered with OpenAI to let customers shop Walmart's catalogue within ChatGPT via 'Instant Checkout'.
Myntra's AI tools (Maya, MyStylist, Virtual Try-On) drove a 1.5 times increase in product consideration and 2 times higher conversion.

Flash AI's companion platform HeyBuffy helps brands measure and improve their visibility on AI platforms like ChatGPT and Gemini.
HeyBuffy also lets brands deploy AI-powered shopping assistants on their own websites.
The platform serves brands such as Dot & Key and Mokobara.